Insight Hub
TikTok intelligence
TikTok intelligence
for brands
Industry reports, expert webinars, platform updates and practical guides with everything you need to win on TikTok.
Industry reports, expert webinars, platform updates and practical guides with everything you need to win on TikTok.
Our definitive ranking of the UK universities winning on TikTok, scored on genuine organic reach across a full year of data.
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How much does TikTok advertising cost in the UK TikTok advertising costs vary significantly depending on…
21 Jul 2026
How to do TikTok Ads in 2026 Getting the technical specs wrong wastes budget and kills…
21 Jul 2026
How to do B2B influencer marketing B2B influencer marketing is no longer experimental. Here’s how to…
21 Jul 2026
Our definitive ranking of the UK universities winning on TikTok, scored on genuine organic reach across a full year of data.
Jun 2026
The best UK homecare brands on TikTok Shop
26 May 2026
The best UK banks on TikTok
30 Apr 2026
The best UK retail brands on TikTok
20 Mar 2026
The best UK retail brands on TikTok
22 Dec 2025
The best UK retail brands on TikTok
25 Nov 2025
These are the best UK universities on TikTok in 2025 Our latest report of the best…
5 Nov 2025
The best B2B brands on TikTok at the moment According to HubSpot, 83% of marketers say…
8 Oct 2025
The best UK charities on TikTok 2025 TikTok has emerged as a powerful platform for charities…
28 May 2025
The best UK universities on TikTok in 2024 Please note, you can find our latest report…
25 Dec 2024
The best brands on TikTok Shop 2024 TikTok Shop has revolutionised e-commerce by seamlessly blending entertainment…
27 Nov 2024
The best fintech brands on TikTok 2024 The volume of fintech brands has grown exponentially over…
15 Jan 2024
Best universities on TikTok 2023 Please note, this report is now out of date, you can…
30 May 2023
These are the best apps on TikTok currently As of 2022, the platform has more than…
30 Jan 2023
We have scoured TikTok and evaluated UK brands across a handful of criteria to highlight best…
29 Sep 2021
How brands can grow on TikTok Shop Watch our one-hour long masterclass with Nonsensical’s CEO Oli…
27 Mar 2026
The Role of EGC For Brands on TikTok Watch our one-hour long masterclass with Nonsensical’s CCO…
13 Mar 2026
The Role of Trends For Brands on TikTok Watch our one-hour long masterclass with Nonsensical’s CCO…
13 Feb 2026
How to do TikTok SEO in 2026 Watch our one-hour long masterclass with Nonsensical’s CCO Sam…
13 Jan 2026
How to grow on TikTok as a B2B brand Watch our hour-long master class with Semrush…
19 Nov 2025
How social shows and world building are shaping the future of TikTok Watch our 90-minute deep…
5 Nov 2025
How to grow a community on TikTok 2025 Watch our hour-long Master Class with Nonsensical’s Sarah…
21 Oct 2025
How to be reactive on TikTok Watch our hour-long Master Class with Nonsensical’s Associative Creative Director Chloe…
17 Sep 2025
How to win on TikTok Shop as a fashion brand Watch our hour-long Master Class with…
8 Aug 2025
How to build a brand organically on TikTok Watch our hour-long Master Class with Nonsensical’s Chief…
25 Jul 2025
How to create a scalable series on TikTok Watch our hour-long Master Class with Nonsensical’s Associate…
4 Jun 2025
How to build a TikTok strategy in 2025 Watch our hour-long Master Class with Nonsensical‘s Chief Content…
29 Apr 2025
Watch our hour-long Master Class with Nonsensical‘s Chief Content Officer, Sam Gillies, and host Head of Partnerships,…
3 Apr 2025
Watch our hour-long Master Class with Nonsensical‘s CCO, Sam Gillies and Head of Partnerships, Melina Lee as…
31 Jan 2025
Watch our hour-long Master Class with Nonsensical‘s CEO, Oli Hills and Account Director, Lucy Warren with host…
4 Dec 2024
Watch our hour-long Master Class with Nonsensical‘s Chief Content Officer, Sam Gillies and Paid Creative Manager, Matt…
27 Sep 2024
Watch our hour-long Master Class with hosts Nonsensical‘s Account Director, Chloe Belchamber and Head of Partnerships, Melina…
23 Aug 2024
Watch our hour-long Master Class with guests Influencer Lead at Semrush, Nicole Ponce and Nonsensical’s Chief Content Officer…
11 Jul 2024
Watch our hour-long Master Class with Nonsensical’s Senior Account Manager, Chloe Belchamber and Head of Partnerships, Melina Lee…
7 Jun 2024
Watch our hour-long Master Class with Nonsensical’s Head of TikTok, Nat Brereton and Head of Partnerships, Melina Lee to…
3 May 2024
Watch our hour-long Master Class with Nonsensical’s Chief Content Officer, Sam Gillies and Head of Partnerships, Melina Lee to…
12 Apr 2024
Watch our hour-long Master Class with Nonsensical’s CEO, Oli Hills; TikTok Account Manager, Matt Stokes; and Head of…
1 Mar 2024
Watch our hour-long Master Class with Nonsensical’s Head of TikTok, Nat Brereton and Head of Partnerships, Melina Lee to…
26 Jan 2024
Watch our hour-long Master Class with Nonsensical’s Head of TikTok, Nat Brereton and Head of Partnerships, Melina Lee…
16 Nov 2023
Watch our hour-long Master Class with our CCO, Sam Gillies, on how brands can approach building…
27 Apr 2023
Watch our hour-long webinar, hosted by PrettyLittleMarketer‘s Sophie Miller about how best to approach TikTok marketing.…
18 Nov 2022
Watch our hour-long webinar with Cineworld Cinemas’ Senior Social & Content Marketing Manager, Carla Boyd, and…
13 Oct 2022
Watch our hour-long Master Class with our CEO, Oli Hills, and Head of TikTok, Nat Brereton,…
19 Sep 2022
Watch our hour-long webinar with Ben Gallagher, Luxe Collective’s CMO & Co-Founder, about their approach to…
24 Jun 2022
Watch our hour-long webinar with Mikki Collins, University of Chichester’s Digital Content Producer, about their approach…
25 Mar 2022
Watch our hour long webinar with Michael Corcoran, Ryanair’s Head of Social about their approach to…
21 Jan 2022
How much does TikTok advertising cost in the UK TikTok advertising costs vary significantly…
How to do TikTok Ads in 2026 Getting the technical specs wrong wastes budget…
How to do B2B influencer marketing B2B influencer marketing is no longer experimental. Here’s…
Choosing the right influencer for your brand Bigger isn’t always better in influencer marketing.…
How to Register as a TikTok Shop Seller A step-by-step walkthrough of the TikTok…
The best social media agency in the UK The UK has hundreds of social…
How to plan and execute a successful influencer marketing campaign The difference between an…
How to sign up for TikTok Shop in the UK Everything you need to…
How the TikTok Shop Marketplace Works TikTok Shop’s marketplace has changed how products are…
How to Create a TikTok Marketing Strategy That Works Most brands know they should…
How UK Brands Can Choose the Right Influencer Marketing Agency Not all influencer agencies…
Everything Brands Need to Know About the TikTok Shop Affiliate Programme How to use…
How to choose between TikTok ads vs Meta ads If you’re deciding how to…
TikTok ads in 2026 It’s one of the most common questions we get as…
How to choose between TikTok spark ads vs in-feed ads Both TikTok Spark Ads…
Choosing the right TikTok agency for your strategy The number of agencies claiming TikTok…
TikTok Algorithm Explained: How It Works in 2026 The TikTok algorithm is the most…
TikTok Marketing for Small Businesses: A Practical Guide TikTok is one of the most…
TikTok Spark Ads: What They Are and How to Use Them TikTok Spark Ads…
As a TikTok Agency, we understand that achieving visibility on TikTok’s For You Page…
Okay, let’s be honest here, posting on TikTok for the first time can be…
If you’ve spent any time on LinkedIn in the last couple of years you’ve…
As a TikTok agency, we know that TikTok Shop has grown fast, it’s changing…
As a TikTok agency, we know its vital to plan for the year ahead…
As we approach the highly anticipated Black Friday season on TikTok Shop, running from…
As a TikTok agency, we know that TikTok Shop has revolutionised the e-commerce landscape,…
As a TikTok agency, we know that with its massive user base and unique…
Creating effective TikTok ads requires a unique approach. To help brands navigate this landscape,…
As a TikTok agency, we know that the introduction of new ad formats is…
As a TikTok agency, we know that as TikTok continues to dominate the social…
As the holiday season approaches, TikTok has released a comprehensive guide for marketers targeting…
As a TikTok agency, we evaluated the top UK universities on TikTok considering their…
As a TikTok agency, we have seen how Employee-Generated Content (EGC) is becoming a…
As a TikTok agency, we know to effectively use user-generated content (UGC) on TikTok,…
As a TikTok agency, we know that TikTok for B2B brands can sometimes be…
As a TikTok agency, when it comes to effective TikTok community management, we know…
As a TikTok agency, we know that one essential tool for maximising your advertising…
As a TikTok agency, we have experience with growing communities across multiple client accounts…
As a TikTok agency, we are often asked questions on various TikTok topics and…
As a TikTok agency, we know that TikTok SEO is a longer-term strategy. Over…
As a TikTok agency, we know that running successful TikTok Shop livestreams involve several…
As a TikTok agency, we know that with the introduction of long form content…
As a TikTok agency, we know the impact TikTok Shop is having on not…
As a TikTok agency, we know TikTok has cemented its position as a frontrunner…
As a TikTok agency, we know big calendar events like Valentine’s Day are huge…
As a TikTok agency, we know the importance of leveraging key calendar dates on…
As a TikTok agency, we are constantly trying and testing out various content styles,…
As a TikTok agency, we know that staying relevant on TikTok means navigating the…
As a TikTok agency, we’ve seen some incredible trends and stand out moments happen…
Looking to start creating TikTok ads in 2024 but not sure where to start?…
As a TikTok agency, we know TikTok Shop is absolutely huge for e-commerce success,…
As a TikTok agency, we know it may sound straightforward choosing the right TikTok…
As a TikTok Agency, we know TikTok Shop is absolutely huge for e-commerce success,…
As a TikTok agency, we know that TikTok has continued to prove itself as…
As a TikTok agency, we know the importance of Black Friday for ecommerce brands, particularly…
As a TikTok agency, we know the rewards that come with engaging and building a TikTok…
As a TikTok agency, we know that the holiday season is a prime opportunity for…
As a TikTok agency, we know that building an organic TikTok community from scratch might…
As a TikTok agency, we know that whether you’re a business or creator looking to…
As a TikTok agency, we know what truly differentiates TikTok from other social media platforms,…
With over 1 billion active users worldwide, TikTok provides a unique platform for brands…
So we’re a TikTok agency who generally only posts about TikTok but today we’re…
As a TikTok agency, we work with clients with different objectives but driving conversions…
Christmas Content Ideas *Slade Voice* It’s Christmaaaas. This time it is! Christmas is right…
Social Media Manager Newsletters We’ve listed the best social media manager newsletters. They’re for…
Halloween is right around the corner and with TikTok embracing the spooky vibes, now…
TikTok is loved and enjoyed by millions of users worldwide. And with many different…
TikTok Marketing Strategy Are you looking to incorporate a TikTok marketing strategy into your…
How to delete TikTok comments? TikTok, like most of the internet and social media,…
Candy Works – UK TikTok Success Stories Candy Works is a great example of…
How To Go Viral On TikTok As a TikTok agency we know that going…
Your Social Media Marketing Strategy Should Include TikTok Your social media marketing strategy should…
How TikTok Is Beating Google Since the lockdowns in 2020, TikTok has occupied the…
What Content Should Brands Be Making On TikTok? Are you stuck with what TikTok…
TikTok Tips For Brands: How To Get Started It’s the continuation of our TikTok…
TikTok Marketing Tips TikTok thrives off lip-syncing to popular sounds and adding your own…
Baboon to the Moon are an adventure brand which specialises in colourful, technical bags.…
TikTok has become one of the world’s most renowned apps. Surpassing Facebook with over…
Why personality is important for brands on TikTok Welcome to our TikTok Tips For…
Matt Boland is Nonsensical’s TikTok specialist, with 65,000 on his own TikTok and over…
If you work in Social Media, check out the accounts we think you should…
We’re excited to announce we are hosting a ‘How To Win On TikTok Shop’ event…
TikTok has recently enhanced its TikTok Studio management tool by introducing a powerful post…
As a TikTok agency, in 2024 we saw TikTok continue to thrive as a…
TikTok has officially announced the launch of its new feature, ‘Share to TikTok,’ which…
In an exciting development for marketers, TikTok has launched Symphony Creative Studio, a new…
TikTok has unveiled an expanded affiliate marketing program. This update aims to streamline the…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
TikTok has recently unveiled an updated version of its TikTok Academy, a comprehensive educational…
As a TikTok agency, we know part of its ongoing commitment to education, TikTok…
As Black Friday approaches, TikTok Shop is gearing up to help brands maximise their…
As a TikTok agency, we are delighted to see that TikTok has unveiled a…
As a TikTok agency, we are excited to share that TikTok has just rolled…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
In TikTok’s latest move, the platform is experimenting with a new feature that could…
TikTok has recently introduced a new collaboration feature that’s set to transform how creators…
TikTok has launched a new feature allowing users to share short, text-based ‘thoughts’ in…
TikTok has introduced a groundbreaking feature allowing users to create AI simulations of their…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
As a TikTok agency, we evaluated the top UK universities on TikTok considering their…
As a TikTok agency, we have seen the massive development for e-commerce on the…
As a TikTok agency, we know TikTok has become the leading platform for discovering…
TikTok has announced the closure of its ‘TikTok Lite’ rewards program in Europe following…
As a TikTok agency, we have seen the rise of independent artists through TikTok.…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
As a TikTok agency, we know the evolution of TikTok Shop in last year…
As a TikTok agency, we are thrilled about TikTok’s exciting new partnership with Eventbrite.…
As a TikTok agency, we have seen how TikTok has introduced AI to the…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
As a TikTok agency, we know TikTok is always expanding its engagement opportunities and…
As a TikTok agency, we have seen many artists dominate the TikTok space with…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
As a TikTok agency, we know that when creating TikTok ads, searching for the…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features,…
As a TikTok Agency, we know that TikTok’s introduction of new features can help…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new…
As a TikTok agency, we are aware of the growing trend towards horizontal TikTok…
As a TikTok agency, we know that TikTok has been experimenting with new features…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new…
As a TikTok agency, we know the impact TikTok Shop is having on not…
As a TikTok agency, we know that TikTok is always evolving: constantly introducing new…
As a TikTok agency, we’ve seen some incredible things and stand out moments happen…
As a TikTok Agency, we know the importance of utilising TikTok’s latest features to elevate…
We’re a TikTok agency, and we are your go-to source for TikTok news, trends…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
New TikTok feature alert and it’s big. TikTok reviews are now appearing on some…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
TikTok has taken another step to support musicians and further cement its place as…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
TikTok have now released their own search widget for iOS and Android devices this…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
If you had £50 and half a day off to do something that makes…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
TikTok have released a brand new feature that is going to be very important…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
We’re a TikTok agency and we are your go-to source for TikTok news, trends…
There were lots of TikTok updates in March. Here’s what you might have missed:…
December Social Media Calendar *Slade Voice* It’s Christmaaaas! Only not quite. Firstly, it’s December! …
November Social Media Calendar November is almost here and your social media calendar may…
October Social Media Calendar October is here! Autumn is setting in and pumpkin spice…
September Social Media Calendar September has finally arrived and with lots going on this…
Can you see who’s viewed your TikTok? TikTok has answered the question, “Can you…
August Social Media Calendar As a TikTok marketing agency, we know that as August…
Do you want to have a chance to win up to £3,000 for creating…
TikTok’s Influence On Pop Culture TikTok has enjoyed a meteoric rise in popularity as…
March’s TikTok Updates As a TikTok marketing agency, we keep tracking of all the…
TikTok has announced ‘SoundOn’ a platform for music marketing & distribution. Essentially the platform…
For those that used to know us as Updates Media you’ll have noticed a…
A chance to get paid for making TikToks
TikTok Ads Training – What Creative Works and Why TikTok ads can be confusing…
Organic TikTok Marketing – Success Stories: Coco Cosmetics By Chloe Before TikTok, social media…
Whether Your Brand Should Be Working With Influencers Or Creators On TikTok Working with…