The best UK universities on TikTok in 2024
Please note, you can find our latest report into the best UK universities on TikTok in 2026 here.
TikTok continues to grow in popularity in 2024. It has reached over 4.1 billion app downloads to date and is the #1 downloaded app in more than 40 countries, available in 150+ markets and 35+ languages.
Nearly half (47%) of undergraduate students use TikTok daily. Among these regular
users, 75% report that they use the app to assist with their schoolwork.
These statistics make TikTok a logical option for universities when creating a strategy for student recruitment.
This report will demonstrate how UK universities are successfully blending entertainment with #edutok, showcasing those already excelling on the platform while highlighting opportunities to ‘make every second count’.
We’ve evaluated the top UK universities with 1K followers+, starting with their current following and engagement rate.
We then factored in other criteria, including the overall quality of content, (value-added and variety), how frequently they post, as well as how well they’ve interpreted the TikTok native style.
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Nonsensical are a TikTok agency based in the UK who publish regular TikTok insight reports. For the 2023 University TikTok edition see here.
