Our communities and social shows
We run our own TikTok, Instagram and Facebook communities, with over a million followers between them, and we make our own social shows. It is how we learn what works before we recommend it to a client, and brands can reach these audiences through us.
Talk to us about a partnershipFour communities, all built from scratch
Each one was started from zero and grown without paid spend. Between them they reach over a million followers on TikTok, Instagram and Facebook.
Birmingham Updates
What is happening in Birmingham: news, events, culture and city life. A local audience who check it first for what is on in their city.
Best of Bristol
Bristol food, culture, events and places, for people who love the city and trust the account to find the good stuff.
Endless Pride
LGBTQ+ culture, news, humour and representation. A highly engaged audience that notices which brands speak to them properly.
Endless Mythology
The biggest mythology account on TikTok, built from nothing to the top of its niche in under a year with narrated stories timed to trends and dates.
Why an agency runs its own communities
Most agencies advise brands on social without posting anything themselves. We run our own accounts every day, so when we tell a client a format works, it is because we have already used it on an audience we built.
The communities show us what the algorithm is rewarding this week, which formats hold attention and what a real audience will and will not engage with. That goes straight into client work.
They are also audiences in their own right, which is why brands partner with them.
Daily insight
What is reaching and what is not, seen on our own accounts before it shows up in reports.
Real audiences
Followers built organically, without paid spend, who chose to follow.
Formats we can prove
Series, hooks and styles tested here before they go anywhere near a client account.
The social shows we make
Alongside the communities we produce our own recurring series, with familiar faces and formats people come back for. We make shows for brands too.
Gay Card
An LGBTQ+ comedy and culture show with a recurring format and regular faces, built for sharing and for the community around it.
Whose Side Are You On
A debate format where the audience picks a side, made for comments, stitches and arguments in the replies.
Old Flames
Real stories about love and relationships, with advice from an older generation. Built for emotional engagement and high completion.
How brands can work with our communities and shows
If your brand fits one of these audiences, there are four ways to reach them. Content is made in the style of the account, by the team that runs it.
Sponsored content
Posts and videos made for the community in the account's own style, with your brand in them.
Creator takeovers
Brand-led content delivered through our community accounts on TikTok, Instagram and Facebook.
Event coverage
Live or post-event coverage of your event or venue through Birmingham Updates or Best of Bristol.
Show sponsorship
Founding partner and sponsor opportunities across our social shows.
What happens when a brand partners with a community
Tell us about your brand
Who you want to reach and what you want them to do. We tell you which community fits, or whether none does.
We plan the content
Formats and timing chosen to suit the account and its audience, agreed with you before anything is made.
We make and post it
Made by the same team that runs the account, in its own style, so it lands as content rather than an advert.
We report back
Reach, engagement and any clicks or visits, with a view on what to do next.
Want to reach our audiences?
Tell us about your brand and we will explore what a partnership could look like.
Let's talkCommunities and social shows FAQs
Yes. Every community was started by nonsensical from zero and is run by our team. They are not client accounts.
Yes, if it fits the audience. We turn down partnerships that would not sit naturally in the account, because the audience notices.
Yes. Birmingham Updates and Best of Bristol cover events, openings and venues in their cities, live or afterwards.
Yes. We are open to sponsors and founding partners across our social shows. Get in touch and we will talk through what is available.
Yes. That is our social shows service, and we also build and manage communities for clients.
It depends on the community, the format and how much content is involved. Tell us what you have in mind and we will send options.