The Social SEO Agency for TikTok, Instagram and YouTube Shorts
Social SEO that gets your brand found when people search on TikTok, Instagram and YouTube Shorts.
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What is social SEO?
Social SEO is making your content rank in social search: the answers, ideas and recommendations people look for on TikTok, Instagram and YouTube Shorts when they are comparing products, planning a trip or learning how to do something.
For your brand, it is a chance to show up with something useful at the moment someone is looking. Social SEO makes your content easier to find and relevant to the question they are asking.
Search now starts on social
Search now starts in the TikTok search bar, in Instagram and YouTube, and increasingly in an AI assistant that answers the question outright. Brands that only optimise for Google are invisible at the moment when customers are forming opinions and making decisions.
49% of US consumers have used TikTok as a search engine in 2026, up from 41% in 2024. That isn't a trend, it's a change in how people find information. Adobe Express Research, 2026
65% of Gen Z use TikTok or Instagram as their first search destination. If your brand isn't visible in social search, you don't exist for the most commercially valuable generation. Google internal data
AI has changed it again. When someone asks ChatGPT or Google's AI answers for a recommendation, the reply is built from what's already visible and well-cited across the web, including video. The brands showing up in social search and Google are the ones the AI has to hand.
Our job is social SEO, wherever they search. Content that ranks in social search, surfaces in Google and gets picked up by AI, measured in views and in traffic to your site.
Visible wherever they search
One piece of search-first content can now work in three places at once. We build for all three, so your brand keeps showing up as the search landscape moves.
TikTok, Instagram, YouTube
Rank for the reviews, recommendations and how-tos people type into the platforms themselves. This is where the next generation starts.
Videos in the results
Short-form video now surfaces inside Google results, so search-optimised social content brings views and site traffic from both.
ChatGPT and AI answers
AI answers draw on what's visible and cited. Being findable in social search and Google is how a brand gets into the answer.
Our social SEO services
Search works differently on each platform, so we run social SEO as three services with one plan behind them.
TikTok SEO
A full audit of what your audience searches for on TikTok, then a keyword map and content plan built from TikTok's own search tools.
Instagram SEO
Reels, captions, alt text and keywords built for how Instagram search and Explore surface content, so your brand shows up beyond your followers.
YouTube Shorts SEO
Shorts built around the questions people ask on YouTube, with titles, spoken words and descriptions written to rank in Shorts and in Google.
Search-optimised content
Videos built to rank, with the keyword in the caption, the spoken audio, the on-screen text and the cover. Each one answers a search and keeps people watching.
TikTok Search Ads
Paid placement at the top of results for specific queries, run alongside the organic work so you own the search page both ways.
Social SEO audit and training
An audit of where you rank today across the three platforms, plus hands-on training so your team can keep it going.
The platforms we get brands found on
See what your audience is searching for
Before we make anything, we build a picture of search in your category on TikTok, Instagram and YouTube Shorts: what people type, who shows up and where you are missing.
We have generated 50 million views from social SEO content across clients and our own communities, and our webinar on how to do TikTok SEO is free to watch on the site.
Get a social SEO auditHow we work with brands on social SEO
Search landscape audit
We map what your audience searches for on TikTok, Instagram and YouTube Shorts: the high-demand topics, the content gaps and where your competitors are and are not showing up.
Keyword strategy
We build a keyword strategy from each platform's own search tools, finding the terms with strong demand and little good content answering them.
Search-first content
We create content built around specific queries, with keywords in captions, spoken audio and on-screen text, structured to rank and keep people watching.
Track, iterate, scale
We track where you rank on each platform, spot what is gaining traction and build a library of content that keeps holding its position.
“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
Find out where your brand shows up in social search
We audit where you rank on TikTok, Instagram and YouTube Shorts and show you the searches you should be winning.
Get a social SEO auditQuestions about social SEO
Very different. TikTok's algorithm prioritises engagement, watch time and relevance to user behaviour. Keywords matter, but TikTok indexes spoken audio, on-screen text and captions rather than backlinks or domain authority. The principles overlap, the execution doesn't.
It depends on how often you publish. Search impressions usually move first, and the library of ranked content builds from there, because a video that ranks keeps earning views long after it is posted.
No. We can build a presence from scratch with search as the primary objective. Starting with search-intent content is a smart way to build an audience, because you reach people who are already looking for what you offer.
Brands with customers aged 18 to 35, high-consideration categories like beauty, food, finance, tech, travel and health, and any brand whose content can answer real questions or show a product clearly. We're seeing strong results in B2B and older audiences too.
Yes. We run social SEO on TikTok, Instagram and YouTube Shorts, and short-form video increasingly appears inside Google results, so one piece of content can rank in several places.
Yes. AI assistants build their answers from content that's visible and well-cited across the web, including video. Ranking in social search and surfacing in Google puts your brand in the sources the AI draws on, which is what gets you into the answer.
They're complementary. TikTok Search Ads put you at the top of results for specific queries, and the organic work tells us which terms are worth bidding on. Running both means you own the search page organically and through paid.