The Social Visibility Agency
We help brands stand out across social media, showing up
where people scroll, search and discover what to buy next.
Trusted by brands
on social media
What is social visibility?
Social visibility is how easily people find and recognise your brand on social media. It's about showing up where your audience watches, searches and shops, in ways that make your brand worth noticing and remembering.
We make brands memorable on social
In the feed, in social search and through the creators your audience trusts. We help your brand show up where it matters, with content people recognise and remember when it's time to buy.
We know what people want to watch: we've built our own social shows and grown brands on social, generating over 1 billion views and 6 million followers along the way.
We make your brand recognisable: distinctive formats, recurring series and familiar faces that give people a reason to keep watching and help your brand stick in their minds.
We help the right people find you: we build content around what your audience searches for on social and connect you with the right voices from our network of 50,000 creators.
We turn attention into business: our work has generated £30 million in revenue through paid social and £15 million through TikTok Shop.
Social media services that
get your brand seen
From your day to day social media content to your next big launch, we bring the right services together around your business goals.
Social Media Management
Always-on content with a style people recognise, run across TikTok, Instagram, Facebook and Snapchat.
TikTok Shop & Social Commerce
Official TikTok Shop Partner. Affiliates, live shopping and Shop ads, with £15M in Shop revenue so far.
Influencers
We find, brief and manage the creators your audience already trusts. Through affiliates, they sell as well as recommend.
Campaigns
Launches and big moments built for social from the start, with creators, live events and real-world ideas people share.
Social Shows
Recurring series, familiar faces and formats people recognise. We make shows that give audiences a reason to come back.
Social Search
Your audience is searching for reviews, recommendations and how-tos. We create content around their questions so your brand gets found.
Four shifts shaping social media
People search for answers, discover shows, follow recommendations and shop on social. These shifts are opening up more ways for your brand to get seen, remembered and bought.
Social Search
People search social for reviews, recommendations and how-tos. Show up with useful answers, not just in the feed, built around the questions people already ask.
Social Shows
Recurring series, familiar faces and formats people recognise. Every episode builds familiarity, and we make our own shows too.
Creators
Creators bring brands into communities built on shared interests, from entertainment to recommendations to sales, including affiliates who sell.
Social Commerce
Shoppable videos, affiliate picks and live shopping put products inside the content. Discovery and checkout in one place, run by an official TikTok Shop partner.
Know where to focus your social strategy
Our social visibility index shows how your brand performs across social, so we know what’s working, where you’re being missed and where to put your time and budget.
We use those findings to show where stronger social visibility can make the biggest difference to your business, and build a strategy to get there.
Get a social visibility audit“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
Creating a strategy for your social visibility
Understand your goals
We start with what you need social to achieve, whether that's awareness, sales, bookings or a successful launch. Your business goals shape the work.
Find your audience
We look at what your audience watches, searches for and buys, and which creators they trust. That helps us understand where your brand belongs and what will get it noticed.
Build a joined-up strategy
We give content, creators, campaigns, paid social and commerce clear roles around your goals. The approach fits each platform while keeping your brand recognisable across them.
Bring it to life
Our in-house team takes the plan from strategy and creative through to production and management, bringing your brand into the feeds, searches and communities that matter.
We started as a TikTok agency. Now we run every social channel.
We started on TikTok in 2020, building our own communities and helping brands find their audience. That's where we learned what makes people stop, watch and come back for more.
Today, we bring that experience to TikTok, Instagram, YouTube Shorts, Snapchat and Facebook. We're still obsessed with TikTok, and we've grown into a full social visibility agency that connects content, creators, campaigns and commerce.
2020 · Born on TikTok
Building owned communities before most brands had an account.
Official TikTok Marketing Partner
One of the UK's earliest specialist TikTok agencies.
Official TikTok Shop Partner
£15M in Shop revenue through affiliates, live shopping and Shop ads.
Today · The social visibility agency
50+ people getting brands seen, remembered and bought on every major platform.
The social shows and communities we run ourselves
Our own shows and communities, made in-house. Swipe through them.
Our insight into the best brands on social media
50 Best Universities On TikTok 2026
Our definitive ranking of the UK universities winning on TikTok, scored on genuine organic reach.
Top 10 UK Homecare Brands on TikTok Shop
The best UK homecare brands on TikTok Shop.
Top UK Banks On TikTok
The best UK banks on TikTok.
Top 10 TikTok Grocery Report
The best UK retail brands on TikTok.
Interested in improving your social media visibility?
Work with usFrequently Asked Questions
A social visibility agency helps your brand get found and recognised across social media. At nonsensical, we bring together content, social search, creators, paid media and commerce so your brand reaches the right people with something worth remembering.
People use social to discover brands, research their options and hear recommendations. Being visible in those moments gives your business more opportunities to be considered, whether you want to build awareness, change perceptions, generate enquiries or increase sales.
We work across TikTok, Instagram, Facebook, YouTube and Snapchat. We recommend platforms based on your audience and goals, with content made for how people use each one. Your brand doesn’t need to be everywhere.
Yes. We started as a TikTok agency in 2020, and TikTok remains a core part of our work, from content and creators to advertising and TikTok Shop. We now bring that experience to brands across other social platforms too.
Yes. We can manage your social media or support your team with specific services, such as content creation, social shows, influencer campaigns, paid social or training. We’ll agree where you need support and how we’ll work together.
Yes. Our social SEO work starts with what your audience searches for, from product recommendations to practical questions. We use that insight to plan and optimise content that helps people find your brand when they’re looking for answers.
We agree what success means for your business before the work starts. That could include reaching relevant audiences, building recognition, improving search visibility, generating enquiries or driving sales. We assess progress against those goals, alongside content performance.
Tell us what you want social media to achieve and where you need support. We’ll discuss your goals, your current activity and the budget you have in mind, then recommend how we could help.