TikTok Training For in-house teams
Practical TikTok training for marketing and social teams, run by the people who manage TikTok accounts, Shops and campaigns for our clients every day. Choose one of our masterclasses or build a programme around what your team needs to learn.
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Why us for TikTok training
Our trainers are the strategists, creatives and media buyers who run TikTok for our clients, so the examples in your session are from work we did that month.
We teach from live accounts: the same people run our client channels, our own shows and our TikTok Shops, and they bring that work into the room.
Teams put it into practice: attendees and brands from our sessions went on to make content with over 2 million views and 100,000 engagements within three months.
We hear about changes early: as an official TikTok partner we get new features and format changes before most of the market, and we pass them on.
We build it around your brand: your accounts, your sector and your competitors are the examples, and the practical work uses your products.
What your team will be able to do afterwards
Every session is built around a set of things your team can do on Monday morning, not a list of topics.
Decide what to make
Choose formats and ideas that fit your brand and your audience, rather than copying what a competitor posted.
Film and edit in the app
Shoot and cut TikToks natively, using effects, sounds, text and stitches properly.
React to a trend in a day
Spot a trend, judge whether it fits and turn it into brand content quickly.
Read the numbers
Know which metrics matter for your goal and what to change when a video underperforms.
The three TikTok masterclasses we run
Each one is a half or full day. Most teams start with the first and add the others as they need them.
TikTok masterclass
How TikTok works now, how it has changed social media, the types of video you can make and how different approaches suit different objectives. Includes live content creation with review from our team.
TikTok content masterclass
A deep dive into what makes a good TikTok. Filming and editing in the app, effects, sounds, duets and stitches, then a brief to make content on the day with a full review afterwards.
TikTok advertising masterclass
Setting up an ads account, pixel and audiences, what makes TikTok ads convert in your sector, reading the analytics and running paid alongside your organic content.
Other TikTok training sessions
Alongside the three masterclasses, we run sessions on specific parts of TikTok. Each one can be a half day on its own or part of a longer programme.
TikTok Shop training
How TikTok Shop works, from setting up a Shop and listings to working with affiliates and running Shop ads.
Live shopping training
Planning and hosting a Live: run of show, presenting, pinning products and handling the comments.
TikTok search training
What people search for on TikTok and how to make content that shows up for it.
Creators and affiliates
Finding creators, writing briefs, managing partnerships and running an affiliate programme.
Session for senior teams
A short session on what TikTok can and cannot do for the business, what to measure and what to expect from the team.
Team programme
A series of sessions over several months, with tasks between them and feedback on what your team posts.
What we cover in TikTok training
The exact mix depends on the masterclass and your team. This is the ground most sessions cover.
How the platform works
The For You feed, TikTok search and TikTok Shop, and what that means for what a brand should post.
Types of video
Green screens, montages, interviews, talking heads, transitions, series and shows, and which suit which goal.
Finding your style
Formats, faces and a tone your team can repeat, so people recognise the brand in the feed.
Working with creators
How to find, brief and manage creators and affiliates, and what good practice looks like.
What a training day with us looks like
Sessions run in person at your office, at our studio in the Midlands, or over video call. Half days and full days both work, and a programme can spread sessions over several months.
We ask for access to your accounts beforehand so the examples are yours, and we set a brief for the practical part using your products. Attendees make content on the day and we review it together.
Everyone leaves with a written playbook for your brand. If you want us to review what the team posts in the weeks after, we agree that as part of the programme.
Before the day
A call about your channels, your team and what you need them to be able to do. Account access so the examples are yours.
On the day
Teaching, discussion, a practical brief and a review of what the team made.
Afterwards
A playbook for your brand, and follow-up reviews if they are part of your programme.
How to book TikTok training
Tell us about your team
Who is attending, what they do now and what you want them to be able to do afterwards.
We recommend a session
A masterclass, a specific session or a programme, with a quote.
We prepare
Account access, your examples and a practical brief using your products.
Training day
In person or remote, with a playbook for your team at the end.
The training was universally enjoyed. Colleagues commented that not only was the session informative and practical but also relevant and fun. We have since embarked on the production of many short form videos. Oli's easy manner and clear knowledge of the social media universe meant he was quickly accepted into the team, half of whom may well have wondered what he could teach them and other half terrified they wouldn't be able to do it. Everyone learnt a lot, everyone enjoyed it and we are better skilled as a result.
Talk to us about TikTok training
Tell us about your team and what you want them to learn, and we will recommend the right session.
Let's talkTikTok training FAQs
Marketing and social media teams who post on TikTok or are about to. We have trained small business owners, in-house social teams and large communications departments.
The strategists, creatives and media buyers who manage TikTok for our clients. They bring current examples from that work.
Either. We run sessions at your office, at our studio in the Midlands, or over video call.
Masterclasses run as a half day or a full day. A team programme spreads several sessions over a few months.
Yes. Every masterclass includes a practical brief using your products, and we review what the team makes before the session ends.
Yes. Our social media training covers Instagram, YouTube, Snapchat and Facebook alongside TikTok. TikTok training goes deeper on one platform.
It depends on the session, group size, length and format. Tell us about your team and we will send a quote.