The TikTok SEO Agency that gets brands found in TikTok search
We get your brand found when people search on TikTok, and in the Google results TikTok now feeds.
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What is TikTok SEO?
TikTok SEO is making your videos rank in TikTok search, not just the For You page. People use the TikTok search bar to compare products, plan a trip, find somewhere to eat or learn how to do something.
It means using the right words in captions, spoken audio, on-screen text and hashtags, so TikTok shows your video to someone who is searching for what you offer. TikTok videos increasingly appear inside Google results too, so the same content works twice.
TikTok is a search engine now
Search now starts in the TikTok search bar, and increasingly in an AI assistant that answers the question outright. Brands that only optimise for Google are invisible at the moment customers are forming opinions and making decisions.
49% of US consumers have used TikTok as a search engine in 2026, up from 41% in 2024. That isn't a trend, it's a change in how people find information. Adobe Express Research, 2026
65% of Gen Z use TikTok or Instagram as their first search destination. If your brand isn't visible in social search, you don't exist for the most commercially valuable generation. Google internal data
AI has changed it again. When someone asks ChatGPT or Google's AI answers for a recommendation, the reply is built from what's already visible and well-cited across the web, including video. The brands showing up in social search and Google are the ones the AI has to hand.
Our job is to get your brand found on TikTok. Content that ranks in TikTok search, surfaces in Google and gets picked up by AI, measured in views and in traffic to your site.
Visible wherever they search
One TikTok built for search can now work in three places at once. We build for all three, so your brand keeps showing up as search moves.
The TikTok search bar
Rank for the reviews, recommendations and how-tos people type into TikTok itself. This is where the next generation starts.
Videos in the results
Short-form video now surfaces inside Google results, so search-optimised social content brings views and site traffic from both.
ChatGPT and AI answers
AI answers draw on what's visible and cited. Being findable in TikTok search and Google is how a brand gets into the answer.
Our TikTok SEO services
Everything we do to get your brand found in TikTok search, from the keyword research to the content and the ads.
TikTok search keyword strategy
A full audit of what your audience searches for on TikTok, then a prioritised keyword map and content plan built inside Creator Search Insights.
Search-optimised TikTok content
Videos built to rank, with the keyword in the caption, the spoken audio, the on-screen text, the cover and the hashtags. Each one answers a search and keeps people watching.
TikTok Search Ads
Paid placement at the top of results for specific queries, run alongside the organic work so you own the search page both ways.
TikTok Shop search
Listings, product content and affiliate videos built to show up in the Shop tab, so people searching for a product find yours.
TikTok SEO audit and training
An audit of where you rank today in TikTok search, plus hands-on training so your team can keep it going.
Social search on Instagram and YouTube Shorts
The same approach on the other platforms people search, run as one plan with your TikTok SEO.
Where your TikTok content gets found
See what your audience is searching for on TikTok
Before we make anything, we build a picture of search in your category on TikTok: what people type, who shows up and where you are missing. We start inside Creator Search Insights, TikTok's own keyword tool.
We have generated 50 million views from search-first content across clients and our own communities, and our webinar on how to do TikTok SEO is free to watch on the site.
Get a TikTok SEO auditHow we work with brands on TikTok SEO
Search landscape audit
We map what your audience searches for on TikTok: the high-demand topics, the content gaps and where your competitors are and are not showing up.
Keyword strategy
We build a keyword strategy inside TikTok's Creator Search Insights and Keyword Insights tools, finding the terms with strong demand and little good content answering them.
Search-first content
We create content built around specific queries, with keywords in captions, spoken audio and on-screen text, structured to rank and keep people watching.
Track, iterate, scale
We track where you rank in TikTok search, spot what is gaining traction and build a library of content that keeps holding its position.
“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
Find out where your brand shows up in TikTok search
We audit where you rank in TikTok search and show you the searches you should be winning.
Get a TikTok SEO auditQuestions about TikTok SEO
Very different. TikTok's algorithm prioritises engagement, watch time and relevance to user behaviour. Keywords matter, but TikTok indexes spoken audio, on-screen text and captions rather than backlinks or domain authority. The principles overlap, the execution doesn't.
It depends on how often you publish. Search impressions usually move first, and the library of ranked content builds from there, because a video that ranks keeps earning views long after it is posted.
No. We can build a presence from scratch with search as the primary objective. Starting with search-intent content is a smart way to build an audience, because you reach people who are already looking for what you offer.
Brands with customers aged 18 to 35, high-consideration categories like beauty, food, finance, tech, travel and health, and any brand whose content can answer real questions or show a product clearly. We're seeing strong results in B2B and older audiences too.
Yes. TikTok videos increasingly appear inside Google results, so one video can rank in both. If you want the same approach on Instagram and YouTube Shorts as well, see our social search service.
Yes. AI assistants build their answers from content that's visible and well-cited across the web, including video. Ranking in TikTok search and surfacing in Google puts your brand in the sources the AI draws on, which is what gets you into the answer.
They're complementary. TikTok Search Ads put you at the top of results for specific queries, and the organic work tells us which terms are worth bidding on. Running both means you own the search page organically and through paid.