Social shows that make your brand memorable
We develop and produce original social shows for brands. Distinctive formats, familiar faces and a reason to come back.
Let's talkTrusted by brands
on social media
Why us as your social shows agency
We create social shows for brands. We come up with the format, cast the presenters, film and edit every episode, then publish and grow the series on your channels.
We create the format with you: a show built around your brand and your audience, with a name, a structure and a reason for people to come back each episode.
We cast and film it in-house: presenters, producers, videographers and editors are all on our own team, so episodes are filmed in batches and published on a schedule.
We run it on your channels: publishing, community management, social search and paid support are planned into the series, so it builds an audience over time.
We know which formats work: we have launched more than 15 shows on our own channels, so we know what people come back for before we make one for you.
The shows and communities we run ourselves
Gay Card, Who's Side Are You On? and The Old Flames are some of the shows we have launched on our own channels. Running them is how we learn which formats people come back to.
“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
The social shows we make for brands
Every show starts with a format that still works fifty episodes in. These are the kinds we make.
Presenter-led shows
A familiar face and a repeatable format, filmed in batches and published on a schedule.
Vox pop shows
Out in the world with real people. Quick to make, easy to repeat, and the format people share.
Debate shows
Formats where the audience picks a side, built for comments, stitches and replies.
Live shows
A regular slot with a host and a reason to tune in, including live shopping where products are involved.
What we plan before the first episode
The format
A clear idea with enough scope to keep each episode fresh.
The faces
Presenters from our team or yours, cast for the audience you want.
The hook
How every episode opens, so it stops the scroll for people who have never seen it.
The schedule
Episodes filmed in batches and published on a rhythm the audience can learn.
The community
Comments, duets and stitches managed daily, so viewers become regulars.
Search
Titles, captions and spoken words chosen so episodes are found as well as fed.
Distribution
Cut for TikTok, Instagram and YouTube, with paid and creators where they help.
The numbers
Retention, returning viewers, followers and sales, reported by episode and series.
How we take a show from idea to series
Three stages. Most brands are watching a pilot within a few weeks of the first conversation.
Format and pilot
We develop the idea, cast the presenters and make a pilot episode. It runs on a real audience before anything else is filmed.
Launch the series
Episodes made in batches, published on a schedule, with search, community and a launch push planned in.
Grow it
We review the numbers by episode and tune the format, faces, length and slot as the audience builds.
Where our social shows run
How we work with brands on a show
Tell us your goal
Followers, community, search or sales, and who the show is for.
We bring a format
Two or three ideas with faces and a first episode outline, based on what works on our own channels.
Pilot and review
One episode made and tested on a real audience, then a decision together on the series.
Series and reporting
Episodes on a schedule, managed daily, with retention, returning viewers and followers reported by episode.
Find the right show format for your brand
Tell us about your brand and audience and we will come back with two or three formats and a pilot plan.
Let's talkSocial shows FAQs
A recurring video series on TikTok, Instagram or YouTube with a repeatable format and familiar faces, published on a schedule. A programme rather than a post.
A show gives people a reason to come back. Returning viewers follow, comment and buy at a higher rate than people who see one video and scroll on.
We run our own, including Gay Card, Whose Side Are You On and Old Flames, and have launched 15+ shows for ourselves and for brands.
Presenters from our in-house team, creators from our network, or people from your business. We cast for the audience you want.
Yes. Shows work well with TikTok Shop and live shopping, and we build the commerce in from the start where it fits.
Yes. We are open to sponsors and founding partners across our own shows. Get in touch and we will talk through what is available.
Usually four to six weeks from brief to first episode, including format development and a pilot.