The influencer agency connecting your brand with the right creators
We find, brief and manage influencers who fit your brand and audience, from launch campaigns to ongoing partnerships and affiliate programmes.
Let's talkTrusted by brands
on social media
Influencer marketing built around your goals
What do you need influencer marketing to achieve? Whether it’s introducing your brand, supporting a launch or driving sales, we build the campaign around that goal and agree how we’ll measure its success.
We work with everyone from micro-influencers in specialist communities to celebrities with broad reach. We recommend the right mix for your audience, your budget and the story you want to tell.
We assess audience quality, content performance and brand fit, then manage the briefs, relationships and content reviews. You’ll know who we recommend, why they fit and what they’ll create.
How we choose the influencers for your brand
Before we recommend anyone, we build a shortlist from the creators your audience already follows and check each one against the same four things.
You see the shortlist with the reasons for each name before anyone is briefed.
Let's talkOur influencer marketing services
Choose the right approach for your brand, from a single campaign to ongoing partnerships and social commerce.
Bring your brand into the conversation through creators who connect with your audience.
Campaign activations
Influencer campaigns for launches, seasonal moments and brand stories, planned for the platforms your audience uses and managed from brief to reporting.
Explore →Celebrity and macro influencers
Partner with recognisable names who fit your brand and can bring your campaign to a wider audience.
Explore →Build familiarity through ongoing relationships with the right influencers.
Ambassador programmes
Long-term influencer partnerships that give people more opportunities to get to know your brand, with each collaboration shaped by a shared strategy.
Explore →Brand faces
Give your channels a familiar face, with influencers as recurring presenters or hosts in your brand’s content and shows.
Explore →Influencer content for your ads
Creator content for your own channels and paid social, with the brief and usage rights agreed around how you plan to use it.
Explore →Connect creator partnerships with shopping through our work as an Official TikTok Shop Partner.
Affiliate programmes
We recruit and manage affiliates who fit your products and audience, helping them create shoppable content and earn commission on the sales they generate.
Explore →Live shopping hosts
Find the right hosts to demonstrate your products, answer questions and guide viewers through live shopping, supported by our production team.
Explore →The channels we run influencer campaigns on
Influencer marketing across industries
Different industries. Different audiences. The right influencers for your brand.
- Beauty
- Skincare
- Fashion
- Food & drink
- Retail
- Ecommerce
- Travel
- Hospitality
- Finance
- Banking
- Technology
- B2B & SaaS
- Home & interiors
- Health & wellbeing
- Sport & fitness
- Entertainment
- Education
- Charity
- Automotive
- Gaming
“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”
With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.
Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.
How we work with brands on influencer marketing
Strategy and selection
We start with your goals, then assess audience fit and content performance to recommend the influencers and platforms for your campaign.
Briefing and management
We give influencers a clear brief and room to bring their own voice. Our team manages the relationships and content reviews throughout the campaign.
Activation
We coordinate content across the agreed platforms and bring in paid support where it fits the plan, helping your campaign reach more of the right people.
Reporting
We report against your goals, from reach and engagement to clicks, conversions and revenue where measurable, so you can see what the campaign delivered.
Are you an influencer or creator?
We work with creators across the UK and beyond on brand campaigns, communities and shows. Tell us about your content and the audience you’ve built.
Apply to be a creatorFind the influencers your audience already trusts
Tell us who you want to reach and what you want to achieve. We’ll talk through how influencer marketing could help.
Let's talkInfluencer marketing FAQs
An influencer agency helps brands plan and manage partnerships with social media creators. That includes setting the strategy, finding suitable influencers, developing briefs, coordinating content and reporting on results. At nonsensical, we also connect influencer campaigns with paid social and TikTok Shop.
TikTok, Instagram, YouTube and Facebook. TikTok is our heartland as an Official TikTok Agency Partner, but we activate creators across every major platform depending on where your audience is.
We work with nano and micro-influencers, mid-tier creators, major influencers and celebrities. We recommend people based on their audience, content and fit with your brand, alongside your goals and budget.
Yes. As an Official TikTok Shop Partner, we recruit and manage affiliates who promote your products through shoppable content. Creators earn commission on the sales they generate, and we track the programme’s performance through TikTok Shop.
Reach, impressions, views, engagement rate, click-throughs and conversions depending on your objectives. For TikTok Shop campaigns we track revenue directly.
FMCG, retail, fashion, beauty, food and drink, finance, banking, B2B SaaS, charity, entertainment and hospitality. If we think influencer marketing isn't right for your brand, we'll tell you.
We bring creative, talent, paid social and commerce together, so influencer partnerships form part of your wider social visibility strategy. Our network includes 50,000 creators, and running our own communities and shows keeps us close to the content audiences respond to.
Tell us about your brand, audience and goals. We’ll arrange a a call to discuss the brief and how our influencer agency could support you.