Launching Sports Direct x Nike Phantom GX on TikTok Live
Sports Direct is the UK’s largest sporting goods retailer, now part of the Frasers Group PLC. Known for discounted sportswear, footwear, and equipment, it operates hundreds of stores globally and online, featuring brands like Nike, Adidas, and in-house labels Slazenger and Lonsdale.
Sports Direct Football asked us as a TikTok Agency to manage the TikTok Shop live stream at the Nike event for the launch of their new Phantom GX range.
Our approach
We hosted the TikTok live stream with Manchester City player, Erling Haaland and a presenter called Moses.
The event included a live Q&A as well as an activation with kids using the new football boot.
While the live stream wasn’t necessarily optimised for selling on TikTok Shop, we managed the full production including comment moderation, managing the pinning of products and post campaign reporting.
The results
The client was extremely pleased with the results and impact of the live stream gaining:
📈 3.2M impressions
🎥 47K live viewers
❤️ 35K engagements
What the work delivered
Want results like these?
Tell us about your brand and what you need social to do, and we will show you how we would get there.
Let's talk