Sports Direct Football asked us as a TikTok Agency to manage the TikTok Shop live stream at the Nike event for the launch of their new Phantom GX range.
Our Approach
We hosted the TikTok live stream with Erling Haaland and a presenter called Moses.
The event included a live Q&A as well as an activation with kids using the new football boot.
While the live stream wasn’t necessarily optimised for selling on TikTok Shop, we managed the full production including comment moderation, managing the pinning of products and post campaign reporting.
The Results
The client was extremely pleased with the results and impact of the live stream gaining:
📈 3.2M impressions
🎥 47K live viewers
❤️ 35K engagements