Our Works Archive - nonsensical

Social media case studies

Case studies from across organic content, social shows, creators, paid social and TikTok Shop, with the numbers behind each one.

Let's talk
Organic social
Our social shows
Social campaigns

Trusted by brands
on social media

M&SThe OrdinarySemrushUNiDAYSUber EatsTony's ChocolonelyConfused.comVaxTikTokGo.CompareM&SThe OrdinarySemrushUNiDAYSUber EatsTony's ChocolonelyConfused.comVaxTikTokGo.Compare
Organic social

Tony’s Chocolonely UK&IRE: Using search data to tap into brand lore across socials

15m Views
2m Engagements
Organic social

UNiDAYS on socials: Creating a massively viral series to reach into culture

350m Views
10m Engagements
Organic social

Urban Tandoor on socials: Making a local restaurant famous across the world

135m Views
20m Engagements
Organic social

Alzheimer’s Society: Giving an emotional conversation a platform across socials

2.3m Views
35k Engagements
Organic social

Semrush on socials: Making B2B on TikTok work through characters

65k Followers
25m Views
Organic social

Stagecoach: Launching on TikTok with an ownable social show series

3m Views
Paid social

M&S: Creating TikTok-first content at scale with TikTok Creative Exchange

3m Impressions
18k Clicks
Influencers

Super 6: Launching a betting brand onto TikTok and taking over FootballTok

5m Views
81k Engagements
Organic social

TikTok For Small Business UK&I: A go-to resource for entrepreneurs

168m Views
750k Engagements
Organic social

Interflora UK: Tapping into FlowerTok

19k Followers
27m Video Views
Social shows

Launching Sports Direct x Nike Phantom GX on TikTok Live

3.2m Views
47k Live Viewers
TikTok Shop

Trtl: Launching travel onto TikTok Shop

1.3m Organic Views
71% AOV YoY
Paid social

Go.Compare: Launching an aggregator on TikTok Ads

5m Impressions
15k Clicks
Influencers

Uber Eats UK: Launching a hyperlocal creator strategy

2m Video Views
18k Clicks
Organic social

The Works: Taking over BookTok

43k Followers Grown
14m Video Views
Influencers

Kp Infinity®: Making B2B sustainability entertaining on TikTok

4m Impressions
6m Organic Views
TikTok Shop

Filter By Molly Mae: A Black Friday sell out

570 Affiliates Live
301% Avg. MoM GMV Increase
TikTok Shop

Launching Brain Blasterz on TikTok Shop

3.5m Impressions
875k Shop Views
Organic social

Tonight Josephine

7k Followers Gained
4m Video Views
Organic social

Twycross Zoo

23k Followers
5.8m Video Views
Organic social

The Cocktail Club

4k Followers
4m Video Views
Organic social

Yuup on TikTok

4M Video Views
500% Increase in Views
Paid social

CarCloud: TikTok Ads

15m Impressions
100k Installs
Paid social

Queereads: Using TikTok Ads to drive app downloads

3m Impressions
8k Installs
Organic social

Endless Mythology

381K Followers
46M Video Views
Organic social

Birmingham City Council

5.5M Video Views
42K Followers
Organic social

Young Driver: Organic TikTok

96k Followers
15M Video views
What it's like working with nonsensical
Client · Tony's Chocolonely
Tony's Chocolonely
Tony's Chocolonely ✓
Social media client story

“If every brand could have a Nonsensical in their corner, social teams everywhere would sleep a little easier.”

With a small marketing team, finding a partner that genuinely felt like an extension of our team was incredibly important, and Nonsensical delivered that from day one. They've embedded themselves in our culture, embraced our mission and become such a trusted part of the team.

Their expertise, creativity and instinct for creating conversations that resonate have helped us reach far beyond our own community. Most rewarding of all is seeing more people engage with the realities of inequality in cocoa, helping us build awareness of the change that's still needed in the industry.

Megs, UK&I Communications LeadTony's Chocolonely
Read the case study

Want results like these?

Tell us about your brand and what you need social to do, and we will show you how we would get there.

Let's talk