Twycross Zoo partnered with Nonsensical as their TikTok agency to cultivate a thriving and engaged audience on TikTok.
The objective was to implement an ever-present organic strategy aimed at amplifying awareness for the zoo’s impactful conservation efforts, focusing on endangered animal species.
The Approach
Since March 2023, we’ve grown the account by over 10,000 followers and generated several video hits of a combined 4.9 million views, which has since helped us earn a verification badge on the platform.
Our success can be attributed to a content strategy that seamlessly combines nostalgia and exclusive behind-the-scenes glimpses into Twycross Zoo. Our approach taps into the viewers’ fond memories of the zoo from their childhood while providing an insider’s perspective.
From captivating day-in-the-life videos and engaging Q&A sessions with keepers to entertaining fact files about beloved animal species and trending videos featuring the zoo’s most adorable and wild residents, the Twycross Zoo TikTok account delivers a harmonious blend of entertainment and education.