Young Driver, a driving school for 10–17-year-olds, hoped to build a community through social media. Their goal was to allow current customers to become brand evangelists, and to increase their direct-to-consumer sales.
Given their younger audience, we focused on TikTok marketing. We created their TikTok account in January of 2021 and began creating content that resonated with the Young Drivers on the platform. Using a mix of planned and reactive, trending content the account started to take off.
In less than one year, Young Driver’s account has generated more than 15 million video views with countless positive comments from new brand evangelists. YoungDriver’s TikTok has grown rapidly and now has a highly engaged audience comprised of their target audience.