Launching Brain Blasterz on TikTok Shop
Brain Blasterz are the #1 sour candy brand in Europe and the Middle East. Brain Blasterz is the sour candy that can meet all your sour needs.
Brain blasterz background
The overall goal from this activity is to be THE sour candy brand of TikTok while also driving revenue through TikTok Shop.
Our approach
To achieve this goal, Nonsensical activated an organic content strategy, paid media, influencer activations and affiliate partnerships on TikTok to drive hype and traffic to their TikTok Shop.
The results
The campaign achieved really strong results with over 3.5M impressions, 1.2K conversions and over 875k shop views and proof that consistent, platform-native TikTok agency can do for a brand that advertising alone never could.
What the work delivered
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