Uber Eats UK: Launching a hyperlocal creator strategy
Uber Eats is an online food ordering and delivery platform launched by Uber, looking to achieve the following KPIs across their Tier 1 and Tier 2 cities in Merseyside: – New exclusive restaurant acquisition. – Turning multiplatform accounts exclusive. – General acquisition of sites. – Build greater awareness locally of Uber Eats vs competitors. – Drive new eaters away from competitors and onto the Uber Eats app.
The purpose of the campaign was to promote exclusive Uber Eats restaurants in target locations across Merseyside while also signing up new eaters on the app.
Our approach
In order to do this, Uber Eats worked with TikTok agency, Nonsensical to search and vet local influencers on TikTok and arrange with them to create content at the selected locations.
Once the content had gone live on the influencers own channels, Nonsensical amplified the campaign with media spend to promote a specific coupon code to the core audience demographic within the target locations for the campaign.
Results
The campaign achieved the following results: 11 videos live across 4 different influencers, 1,745,662 video views, over 18k clicks to the app and an impressive 400 code redemptions.
What the work delivered
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