Filter By Molly-Mae background
The goal for Filter by Molly-Mae was clear: own the Black Friday moment on TikTok Shop. Partnering with creators, the brand set out to flood the For You Page driving hype, showcasing deals, and making Filter the go-to self-tan of the season. The aim was for TikTok users to scroll and instantly think, “everyone’s talking about this.”
Our Approach
We turned TikTok Shop into a sales machine for Filter By Molly-Mae by crafting highly desirable, TikTok-exclusive festive bundles – perfect for going out season with enticing promotions, making them a must-have for shoppers and a magnet for affiliates. We outreached to thousands of on-brand creators, onboarding 570 affiliates to flood the FYP with engaging content throughout the crucial Q4 sales period. By optimising product offering, bundle value and incentives, we drove higher average order values, while persistently activating affiliates to ensure consistent, high-volume content.
The Results
The result? A TikTok Shop success story, proving that the right blend of strategy, scale, and affiliate momentum drives serious sales. There was a 13937% increase from Month 1 to month 5, avg. MoM GMV increase of 301%, 570 affiliates went live and an average order value of +52% versus the tiktok recommendation.