Yuup - Nonsensical



Yuup are a premium experience provider which offers access to loads of events and activities in Bristol and Birmingham.

Their goal on TikTok was to showcase and raise awareness of their experiences in an authentic way while adhering to their brand guidelines.


After originally launching in Bristol, they have since expanded to Birmingham and were looking for ways to raise awareness of their offering and engage with their audience in both locations.

Yuup wanted to create a TikTok community of people looking for interesting and exciting things to do in Birmingham & Bristol.

The team at Yuup had already created a TikTok account but were struggling to break through.

Yuup reached out to Nonsensical to help improve their presence on the platform and create content that best portrayed their brand and the experiences.

To address this challenge, Nonsensical quickly implemented a content strategy which focused on creating a range of different content types from presenter pieces to first person experiences.

Since taking over their account, Nonsensical increased their average views per video by 500%.

  • 4M

    Video Views

    On TikTok
  • 500%

    Increase in Views

    On TikTok
  • 3K


    On TikTok

TikTok case