When The Cocktail Club approached us, they were already established on TikTok and had experienced prior success by leveraging trending sounds and showcasing the realities of bartending and hospitality work. Recognizing the untapped potential in their world-class bartending expertise, we began working together to redefine their strategy and elevate their brand.
After defining that the world-class expertise of The Cocktail Club’s bartenders was a unique selling point for the brand, we crafted an initial strategy that would bring the staff front and centre as the faces of the account, while still spotlighting the wild events their bars were already well known for.
Not long after we kicked off this newly defined strategy, we discovered that leaning into the brand’s outspoken tone of voice through street interviews was resonating well with the account’s audience. It was here that we decided to lean heavily into this content style and become known for conducting disruptive street style content.
From stopping traffic with cheeky innuendo signs, to making drinks for patrons at rival bars, we finally landed on quiz-led street interviews that reflected The Cocktail Club’s passion for iconic cocktails as our signature content for the account.
These viral quiz videos helped generate over 4 million views across 6 videos in just 3 months.