CarCloud: TikTok Ads
CarCloud Community is a free app which lets you manage your car from your phone, providing free valuations, insurance quotes and reminders for important dates. As their TikTok ads agency, Nonsensical launched their TikTok ad campaign with the goal of outperforming their other PPC initiatives.
CarCloud Community is a free app which lets you manage your car from your phone.
Since launching the app, CarCloud has used PPC advertising on Google, Facebook and Instagram to drive app downloads. However, they quickly saw their cost-per-registration increase with fatigue.
CarCloud enlisted the help of Nonsensical to test a new platform (TikTok). They hoped to outperform their results on other platforms.
To get started, Nonsensical produced a new engaging creative that is native to the platform.
Since launching on TikTok in March of 2022, the use of UGC style content has generated over 100,000 installs at a 60p CPI. This has outperformed Google activity by over 200%.
This performance is maintained with strategic targeting and consistently refreshing creative which Nonsensical produces specifically for TikTok.
What the work delivered
Want results like these?
Tell us about your brand and what you need social to do, and we will show you how we would get there.
Let's talk