kp Infinity® wanted to make sure that consumers and customers alike understood the implications of the ban and why kp Infinity® is an excellent choice. In addition to explaining the ban, the aim was to create brand awareness about the product benefits, its recyclability and drive traffic to the products website, ahead of the law change on October 1st 2023.
Our Approach
We became KP Infinity’s TikTok agency and started with a brand new account, Nonsensical began producing and posting eight pieces of content each month tailored towards building brand awareness and driving website traffic.
The content consisted of sketches and presenter-led videos around issues of sustainability, common problems for food vendors and more. The account also became the leading go-to news source on TikTok for facts surrounding the law change, with videos talking about what this means, its effects on the industry and busting the myths associated with it.
We also began contracting influencers to produce videos on their own account for the brand, driving website traffic this way.
The Results
Between June 2023 and July 2024, we have achieved the following results: 11K followers, over 6M organic video views, 4M impressions, over 18K link clicks with an average engagement rate of 19%.