These are the best UK universities on TikTok in 2025
Our latest report of the best UK universities on TikTok in 2026 can be found here.
TikTok is where prospective students go to explore, ask questions, and find their people and ultimately their chosen uni.
74% of UK young people aged 15–24 actively use TikTok, so if unis want to stay relevant, they’ve got to show up where the next generation is already hanging out.
By mixing creative organic content with paid campaigns, universities can tell their story, build trust, and encourage applications, all while keeping things engaging and real.
We have scoured the platform to find the best Universities on TikTok, assessing who has really made their mark in 2025 and evaluating their current content strategy on TikTok.
The ranking considered four key aspects:
- Originality & differentiation – Do they offer something unique or innovative in their own brand tone?
- Recognisable style –Do they have a consistent style of content that is instantly recognised by viewers?
- TikTok native – Does their content feel at home on the For You Page or is it repurposed?
- Reactivity – Are they jumping on relevant trends and cultural moments?
Looking for more insight reports about the best brands on TikTok?
- Best UK Retail Brands on TikTok 2025
- Best B2B Brands On TikTok 2025
- Best UK Charities On TikTok 2025
- Best UK Brands On TikTok Shop 2024
- Best Fintech Brands On TikTok 2024
- Best Apps On TikTok 2023
Nonsensical are a TikTok agency based in the UK who publish regular TikTok insight reports.
For the 2024 University TikTok edition see here.
