The best UK brands on TikTok 2021
TikTok may have started as a small, teens-only platform but it has since transformed into the second-highest revenue-generating app in 2020. The platform is forecasted to reach 1.2 billion global users in 2021 (FanBytes).
While some brands have started to experiment with content on this platform, there are still many that are hesitant and unsure of how to start. However, these hesitant brands are missing out on five key benefits:
- Reach potential
- Brand lift
- Audiences with a proven interest in your niche
- Audiences not found on other social media platforms
- Content testing
We have scoured the platform and evaluated UK brands across a handful of criteria to highlight best practices and serve as inspiration for brands looking to get started.
Our latest TikTok insight reports about the best brands on TikTok:
- Best UK Retail Brands On TikTok 2025
- Best UK Universities On TikTok In 2025
- Best B2B Brands On TikTok 2025
- Best UK Charities On TikTok 2025
- Best UK Brands On TikTok Shop 2024
- Best Fintech Brands On TikTok 2024
- Best Apps On TikTok 2023
About Nonsensical
Nonsensical are a TikTok agency based in the UK who work across organic, ads, influencer and TikTok Shop across the globe.
We provide regular insight into the brands that are winning on TikTok and you can subscribe to our Substack ‘The TikTok Sauce‘ for more regular updates.
