Why personality is important for brands on TikTok
Welcome to our TikTok Tips For Brands series where we’ll teach you why TikTok is the most important platform to increase reputation and sales and how to use it properly.
We’re a UK TikTok agency who have built up a huge following across our TikTok communities. By understanding TikTok’s algorithm, we’ve helped expose clients to a wide audience and potential customers.
We’ve used our communities to figure out the platform and then applied our learnings to our clients successfully. As a result, we’re brimming with TikTok tips for brands!
Why do you need to let your personality shine on TikTok?
Certain brands manage to break through the millions of videos being posted every day, do you know how? Amongst a huge amount of creators, they’re the ones who gain a following despite thousands of creators producing content with the same value?
It’s their personality!
You may not see the point in making your personality the focal point of your marketing strategy, but on TikTok, it’s important to blend into the non-marketing content going viral; creators. Users aren’t fans of being sold to, and if it looks like an advert, we’re more likely to scroll by it.
If we feel like we’ve formed a connection to a creator then we’re more likely to watch their content and buy from them, because we trust them. We feel like friends at this point! This should be on any brand’s mind when they create content.
So, you know why your personality should shine, but do you know how?
Incorporating your personality into the videos you upload may sound daunting and frankly impossible sometimes, but there are many ways to do this, and it’s easy, too!
Talk to the camera about your product, service or company like you’re gossiping with your friends
You could complain about something that’s happened whilst working and make a ‘Customer Storytime’ – there’s no need to even show your face for these videos!
Go behind the scenes in a ‘Day In The Life’ style video
Run errands for your company and take your audience on a journey with you.
Film a ‘Get Ready With Me’ video
Let your audience know a little bit about who you are behind the business. Here’s us in action!
Assign your business a personality
Duolingo has a huge mascot that makes frankly unhinged content. Ryanair has an animated airplane who throws shade at their competitors. Innocent Drinks’ social media team seems to be at war with their boss, forcing their apprentices to take the fall. It’s all fabricated to draw in an audience and it works spectacularly.
So get ready to show your personality on TikTok and start succeeding!
If you’d like a bit more help with TikTok we can give your account a free TikTok audit.
