Watch our hour-long webinar with Cineworld Cinemas’ Senior Social & Content Marketing Manager, Carla Boyd, and Social Media Executive, Olivia Ter-Berg, about their approach to TikTok marketing.
The team at Cineworld have grown their account to more than 2M likes and 100K followers, and brands can use these learnings to help grow on the platform.
Watch the replay and check out our summary below
Here are our 5 key takeaways:
Build the right team
It’s important to hire people who genuinely understand TikTok. This does NOT mean the aimless scroller.
You’ll need someone who is familiar with actually creating content on the platform and knows how to analyse the content to optimise for best performance.
Analytics are your friend
Use your analytics to inform your TikTok content strategy. Pay attention to average watch time to decipher what’s resonating with your audience.
Quality over quantity
Posting multiple times a day is NOT an instant recipe for success. Especially if it’s not quality content.
It’s better to post a few epic videos a week that you’re proud of and think your audience will love than post loads to meet an insignificant quota.
Consider your team’s capacity and plan a posting schedule that allows for consistent and great TikTok content.
Start with a bank of content
If you’re just starting out, wait till you have a good bank of TikTok-first content to post. This will allow you to remain consistent and give you the flexibility to be reactive and hop on trends where relevant.
Try something new!
If you’re stuck in a rut with views or haven’t yet broken through the clutter, don’t be afraid to try something completely new.
Ask those around you what they don’t like about the TikTok content you’re currently producing and flip the content on its head.
TikTok favours the brave and daring – so don’t play it safe, get creative and have fun with it!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment, give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
Watch this space for more webinars about TikTok success!
