How to be reactive on TikTok
Watch our hour-long Master Class with Nonsensical’s Associative Creative Director Chloe Belchamber and TikTok Creative, Declan Shinnick as they unpack how brands can master reactive content – from spotting trends in real time to creating original content that lands without compromising brand identity.
This session is designed for marketers who want to turn trending moments into brand opportunities.
Watch the replay and check out our summary below.
Here are our key takeaways:
Trends are multifaceted
When people think of TikTok trends, the first thing that comes to mind is often trending sounds. But there’s much more to it than that.
Trends can also take the form of cultural moments, conversations happening within your target audience, emerging terminology, and beyond.
Being reactive means knowing how to tap into each of these. The key is to add your own creative spin, shaping cultural trends to fit your brand’s voice and engaging your audience in a way that feels authentic and relatable.
Implement social listening and team collaboration
Use diverse team inputs and regular meetings to stay updated on trends and decide which ones are relevant for your brand.
Be proactive, not just reactive
Plan around predictable cultural events to create content that resonates with current conversations.
For example, set aside time for the inevitable Super Bowl memes or the defrosting of Mariah Carey during Christmas.
Dedicate time to reactive content
While you can’t anticipate the next big trend, you can proactively set aside time each week to either hunt for the perfect trend for you or review and publish trends within the crucial 7 day window.
Create memorable and distinctive content
Aim for content that stands out and is memorable, using Seth Godwin’s purple cow theory.
Looking for more webinars on the best TikTok insight?
- The Future of TikTok: Is TV The Next Era?
- How To Grow and Keep Growing Your TikTok Community
- How To Drive Sales During Peak Season on TikTok
- How To Grow on TikTok as a B2B Brand
- How Fashion Brands Win on TikTok Shop
- How To Build A Brand Organically on TikTok
- How To Build An Effective Organic TikTok Strategy
- How To Do TikTok SEO In 2025
- How To Win On TikTok In 2025
- How To Win On TikTok Shop: Best Practices
- How To Create TikTok Ads That Convert
- Mastering TikTok Influencer Partnerships with Semrush
- How To Build Scalable Content Ideas
- How To Find The Right Tok on TikTok
About Nonsensical.
We’re a TikTok agency based in the UK who work across strategy, organic, influencer, paid and TikTok Shop.
You can find more TikTok insight from us in our Substack – The TikTok Sauce.
