How to win on TikTok Shop as a fashion brand
Watch our hour-long Master Class with TikTok’s Head of Fashion and Beauty New Business, Broghan Smith and Nonsensical’s Head of Growth Melina Lee, as they dive into how fashion brands can build lasting presence and convert that into TikTok Shop success.
Watch the replay and check out our summary below.
Here are our key takeaways:
TikTok Shop is growing rapidly
TikTok Shop has experienced significant growth, becoming the fastest-growing platform in the UK with a 180% year-on-year increase.
This highlights the platform’s potential for reaching new audiences and driving sales.
Embrace creator-led content
The brands that we are seeing outgrowing the rest of the market on TikTok right now are the ones who are truly leaning into the creator-led entertainment content.
Creators can do the heavy operational lift for you in terms of content production and even livestreaming and as a platform, TikTok enables this process to take place quickly.
Collaborating with creators can help brands authentically connect with their audience and enhance their market presence.
Get up to speed with TikTok’s ad products
TikTok’s ad products are highly effective in driving significant results for brands.
The combination of leveraging creators for content production and utilising TikTok’s ad products is a powerful strategy to achieve results on the platform.
We encourage brands to familiarise themselves with these ad offerings to maximise their impact and reach on TikTok.
Leverage TikTok’s discovery commerce
TikTok’s ‘discovery commerce’ integrates shopping directly within the app, enhancing user experience and maximising conversions.
By engaging users with personalised and authentic content, TikTok serves as a touchpoint throughout the sales funnel.
Brands can leverage this by creating engaging content that resonates with TikTok’s community, driving both discovery and sales.
Utilise live shopping
With approximately 6,000 live streams daily in the UK, live shopping is a growing trend on TikTok.
It offers brands an interactive way to showcase products and engage with potential customers in real-time.
Balance your content strategy
A balanced approach to content is crucial. Aim for a mix of shoppable and non-shoppable videos, with a suggested frequency of one shoppable video every couple of days.
This strategy helps maintain audience interest and supports different stages of the sales funnel.
Looking for more webinars on the best TikTok insight?
- The Future of TikTok: Is TV The Next Era?
- How To Grow and Keep Growing Your TikTok Community
- How To Drive Sales During Peak Season on TikTok
- How To Be Reactive on TikTok
- How To Grow on TikTok as a B2B Brand
- How To Build A Brand Organically on TikTok
- How To Build An Effective Organic TikTok Strategy
- How To Do TikTok SEO In 2025
- How To Win On TikTok In 2025
- How To Win On TikTok Shop: Best Practices
- How To Create TikTok Ads That Convert
- Mastering TikTok Influencer Partnerships with Semrush
- How To Build Scalable Content Ideas
- How To Find The Right Tok on TikTok
Looking for more insight reports about the best brands on TikTok?
About Nonsensical.
We’re a TikTok agency based in the UK who work across strategy, organic, influencer, paid and TikTok Shop.
You can find more TikTok insight from us in our Substack – The TikTok Sauce that releases every 2 weeks.
