Watch our hour-long Master Class with Nonsensical‘s CEO, Oli Hills and Account Director, Lucy Warren with host Head of Partnerships, Melina Lee as they discuss the best practices for brands to win on TikTok Shop!
Watch the replay and check out our summary below.
Here are our key takeaways:
Optimise your product listings
- Use trending keywords and detailed descriptions to boost discoverability and buyer confidence.
- Include high-quality visuals that showcase product benefits.
- Consider a clear product name to help SEO, competitive commision rates, flash deals and reviews.
Create shoppable content
- This approach prioritises a high volume of shoppable videos to be posted on a brand’s account.
- Embed product links to make purchasing seamless directly from content.
- Benefits include: stronger social proof, convenience, better product discovery, increased sales.
Brands who do this well include MadeByMitchell and SoSweet.
Bonus: To avoid confusing the TikTok algorithm and overlapping niches, brands can opt for dual accounts:
One for brand/community engagement and the other for product-focused, shoppable content.
Collaborate with affiliate and influencers
- Mass outreach is key here – partner with creators to reach engaged audiences and build trust.
- Encourage affiliates to host TikTok LIVEs for real-time engagement and conversions.
- Provide clear guidelines and competitive commissions to attract top talent.
Invest in paid media
- Utilise TikTok’s various ad formats, including In-Feed Ads and Product Shopping Ads.
- Retarget users who have engaged with your content or visited your TikTok Shop.
- Boost affiliate content to amplify visibility, reach new audiences, and drive higher conversions through creator-driven, authentic promotions.
New TikTok Shop ads feature
Shop Affiliate Creatives – brands can now work with affiliates and put spend behind their shoppable videos without a spark code.
It’s about full commitment
- Winning on TikTok Shop isn’t about passively hoping for sales.
- The ultimate key to winning on TikTok Shop is full commitment.
- Brands that fully commit to understanding and leveraging TikTok’s features, trends, and community will see the best results.
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
