How to grow a community on TikTok 2025
Watch our hour-long Master Class with Nonsensical’s Sarah O’Connor Head of Content & Communities for a highly anticipated part 2 of our last live Q&A series on growing a community on TikTok.
This session goes deeper into the next stage of community growth – the bold plays, testing and learning that taught us everything, and the frameworks that keep audiences coming back.
This session is for anyone who has started building a TikTok presence (or maybe not yet) and wants to turn it into a community.
Watch the replay and check out our summary below.
Here are our key takeaways:
Define your “why” for content creation
Before creating content, it’s crucial for brands to understand the purpose behind their content – the “why”.
Whether it’s to drive brand awareness, engage with a community, or test new ideas, having a clear goal will guide content strategy and ensure this aligns with business goals.
Embrace testing and learning
Brands should continuously test different content formats and strategies to see what resonates with their audience.
This includes experimenting with new technologies e.g. AI, trying out different content styles, and not being afraid to learn from failures.
The key here is to remain flexible and adapt based on what works – even try creating new accounts to test and learn.
Leverage community engagement
Building a community around your brand can lead to deeper connections and loyalty.
Engage with your audience through interactive content, social stunts, or in-person events.
These interactions not only strengthen community ties but also provide valuable content that can be repurposed across platforms.
Repurpose and rehash successful content
Don’t hesitate to reuse content that has performed well in the past.
By updating the format, messaging, or context, brands can extend the life of their content and reach new audiences.
We have seen the same video grow from 147K views to 2.1M views just from repurposing.
Utilise social stunts for content creation
Organising social stunts or events can generate a wealth of content and increase brand visibility.
These activities should align with the brand’s identity and messaging, and can be amplified through partnerships with local communities or influencers to maximise reach and engagement.
For example, on a few of our community TikTok accounts, we held a funeral for the closing of Bristol’s biggest nightclub and held a Tommy Shelby Peaky Blinders lookalike competition – each generating 3 million views.
Looking for more webinars on the best TikTok insight?
- The Future of TikTok: Is TV The Next Era?
- How To Drive Sales During Peak Season on TikTok
- How To Be Reactive on TikTok
- How Fashion Brands Win on TikTok Shop
- How To Build A Brand Organically on TikTok
- How To Build An Effective Organic TikTok Strategy
- How To Do TikTok SEO In 2025
- How To Win On TikTok In 2025
- How To Win On TikTok Shop: Best Practices
- How To Create TikTok Ads That Convert
- Mastering TikTok Influencer Partnerships with Semrush
- How To Build Scalable Content Ideas
- How To Find The Right Tok on TikTok
About Nonsensical.
We’re a TikTok agency based in the UK who work across strategy, organic, influencer, paid and TikTok Shop.
You can find more TikTok insight from us in our Substack – The TikTok Sauce.
