LoveTok: Successful Brand Valentine's Day TikTok Campaigns - Nonsensical

LoveTok: Successful Brand Valentine’s Day TikTok Campaigns

12 February 2024 · 2 min read · By Cristina Bertagna
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As a TikTok agency, we know big calendar events like Valentine’s Day are huge moments on TikTok, so as a brand it’s so important to think outside the box and get creative with your content to stand out.

Let’s take a look back at some of our top picks from last year’s Valentine’s TikTok campaigns, to inspire yours!

Urban Tandoor

Romeo and Juliet who?

The King’s of parodies strike again with their hilarious and just down right ridiculous take on the iconic scene everyone knows in Romeo and Juliet, the fish tank scene.

This campaign just reinforces that showing that fun, original, authentic and relatable side to your brand can really pay off and everyone loved it. Hospitality brands – take note!

The Works

Book bouquet, anyone?

Calling all book lovers! The Works shared an interesting way to showcase their latest books for Valentine’s Day.

The video took the typical flower bouquet and upgraded it with books. This was a trend on the platform that fit The Works and their products too perfectly not to and their audience loved it – they even started requesting their own!

Krispy Kreme

Talk about a treat!

Krispy Kreme partnered with TikTok influencer Tom Trotter to feature their Valentine’s-themed doughnut line.

Tom was challenged with running around until he distributed 200 doughnuts, and what a success it was!

A perfect example of creating a seamless integration of branded content within the influencer’s channel, showcasing connected storytelling at its finest.

@tomtrottercoaching

Replying to @Krispy Kreme UK & Ireland AD “RUN UNTIL YOU CAN GIVE OUT 200 DONUTS” 🍩 Joy spread! Featuring Krispy Kreme’s SAD lighting billboard – ultimate joy recharge. @Krispy Kreme UK & Ireland #viral #fyp #KrispyKreme #reels #foryoupage #goviral #run #ad

♬ original sound – Tom Trotter

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Cristina Bertagna

Cristina Bertagna is Nonsensical's senior marketing executive, covering all things involving TikTok updates, events and guides.

Topics: Guides