As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates that you might have missed in the month of March:
🎶 TikTok’s dispute with Universal Music may lead to more track removals.
The aftermath of TikTok’s inability to secure a new licensing deal with Universal Music persists, as Universal now seeks to have all tracks involving its artists removed from the app.
🔎 TikTok is introducing a new analytics feature called “Creator Search Insights.”
Aiming to offer creators insights into user search behaviour within the app. This information will enable them to tailor their content strategy to align with user interests.
📸 TikTok may be considering a fresh approach to compete with Instagram, as reports suggest the development of a new app called “TikTok Photos.”
According to the code in the back-end of the TikTok app, it appears that TikTok users will soon receive prompts to share their images on the new app, aiming to “reach like-minded people who enjoy photo posts.”
💰 TikTok’s revamped Creator Rewards Program now promotes longer uploads.
TikTok has recently introduced its new monetisation initiative, formerly known as the “Creativity Program Beta”, which has now been officially launched as “Creator Rewards Program.”
🛍️ TikTok Shop expands Shopify integration in the UK.
TikTok has introduced a feature for Shopify merchants linked to TikTok Shop, enabling them to launch ad campaigns, sync their product catalog, and promote products via in-feed videos and LIVE broadcasts. This functionality is conveniently accessible through the TikTok for Shopify app.
📈 HubSpot and TikTok have collaborated on a new guide aimed at enhancing lead generation within the app.
This comprehensive resource offers valuable insights into TikTok ad strategies, campaign tactics, real-world examples, and additional tips to optimise your lead generation efforts on the platform.
📽️ TikTok has released a new playbook called “Creative Made Simple”.
An in-depth guide to assist SMBs in finding the best way to approach video content production.
💸 TikTok provides insights into effective strategies for app marketing.
TikTok has released a new guide on app marketing, featuring insights from measurement and analytics provider Adjust, offering valuable strategies for effective app promotions.
🛍️ TikTok announces new incentive options for creative talent.
Now, all creators, not just live creators, will have the opportunity to provide subscription packages. This move is part of TikTok’s ongoing commitment to offer a broader range of monetisation options, ensuring that top talent remains active on the platform.
📱TikTok is now testing a feature that automatically identifies products in user uploads.
This marks another step in its in-stream shopping initiative. This new option allows any item in a video to become “shoppable,” aiming to influence user behaviour and enhance engagement on the platform.
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