Watch our hour-long webinar, hosted by PrettyLittleMarketer‘s Sophie Miller about how best to approach TikTok marketing.
Our TikTok experts at Nonsensical have delivered more than 600M video views for our communities and clients in just one year. Learn from us as Sophie leads the discussion on how to build an epic TikTok marketing strategy for your brand.
Watch the replay and check out our summary below
Here are our 5 key takeaways:
Organic TikTok is NOT for selling
Create an organic TikTok account to build a community and connect with your audience/customers. Do NOT try to turn it into another sales channel.
If selling is your main goal, explore TikTok Ads or TikTok Shop!
Hooks
Hooks are your friend! Use interesting hooks in the first 3 seconds of your video to capture your audience’s attention and keep them watching for more.
Bonus points if you use numbers! For example, ‘Here are 3 video editing tools you NEED to know!’
There is no such thing as ‘too niche’
There is an audience for everything on TikTok. Be really specific with your content to build the most relevant audience for your brand.
Don’t know where to start? Test different content ideas and the algorithm will help you find your niche!
Trust the process
An investment in TikTok is an investment in learning. It might take months to find what works for your audience. But once you find the ✨secret sauce✨ it will be worth it!
Embrace it and enjoy the ride!
Self-doubt is your enemy
Don’t be afraid to try something new! Sometimes, the video that goes viral is the one you almost didn’t post.
Get creative and have fun with it!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment, give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
Watch this space for more webinars about TikTok success!
We’re hiring!
We’re looking for a TikTok Account Manager who is obsessed with TikTok and getting creative. Sound like you? Check out our job post here!
