TikTok Marketing Tips
TikTok thrives off lip-syncing to popular sounds and adding your own scenario within the caption to make it relatable. Creators on the app use these trends to build a fan following and loyal community. It’s also a perfect way for your brand to grow organically, reaching people who genuinely love your products or services.
Trends change rapidly on TikTok. What’s popular today may not be popular tomorrow or next week, so it’s important to keep an eye out for what’s on your For You Page. However, we understand that not every brand has the capacity to be on top of the trends every single day.
If you’re wanting to hop on trends but cant monitor them on the daily, we’ve got you covered! We’ve tracked down the trends with longevity; the videos that have been trending for weeks and are not slowing down.
Here are our top five TikTok trends to try for your brand:
Things That Just Make Sense
Using your hand in a uniquely Italian gesture, show the quirky and typical things you’d find in your place of work. The weirder, the better for this trend!
What Time Does Everyone Arrive?
Introducing your team works well on TikTok, and combining that element with this always popular trend of stating what time everyone was told to arrive vs what time they actually arrived, engagement is bound to follow. It’s also super relatable, everyone has that one coworker that’s always late!
Never Let Them Know Your Next Move
This trend is hilarious and has been showing up on our FYP for weeks! Start your usual tasks in the way you normally would and then do something completely out of the blue! Confuse your viewers and make them laugh. Pushing the boundaries with each clip will make your video stand out!
As It Was – Harry Styles
As It Was by Harry Styles is probably the most popular song on the app at the time of writing this, and with 1.4m videos using the relatively new sound, it’s not going anywhere anytime soon. Use this song to film “A Day In The Life” style video or just show a montage of fun clips of what it’s like to be a part of your brand!
What I Ordered Vs What I Got
There’s always an audience out there for haul videos because we’re all inherently nosey, even if just a little bit! Users enjoy the format “What I Ordered vs What I Got,” because it shows the reality of products, so show your audience your high-quality items by showing a screenshot of your online store and then showing it in your hand or tried on, where possible.
For more tips and trends to jump on, find Nonsensical, the UK TikTok agency on TikTok!
