We’re a TikTok agency and we are your go-to source for TikTok news, trends and tips!
Our 2023 report on the top 50 UK universities on TikTok has landed! 🎓 Who is going to top #UniTok this year? Read the full report here!
THIS WEEK’S NEWS
TikTok 2023 holiday marketing playbook has been released! It might still be 6 months away, but planning early and nailing the lead-up is key, which these insights will definitely help with.
TikTok is testing a new AI chatbot in-app called ‘Tako’ in select markets as they look for new ways to power search and discovery.
TikTok is hosting a two-part webinar series in honour of Pride Month and our team will be joining the panel on June 14th 2023, 10.30 am GMT+1 to discuss how small businesses can raise awareness for their brand and be an ally to the LGBTQ+ community on the platform!
NONSENSICAL’S TOP TIP
🌟 Business Goals = Social Strategy 🌟
Always understand your business objectives before putting together a social strategy. Why? Because you need to optimise your strategy to put the best possible steps in place to help you to achieve those goals.
💡Brand awareness – think about building your community by producing consistent content that engages, resonates with and speaks to your niche
💡ROI – consider direct response advertising or influencer marketing with Spark Ads to drive conversion
TIKTOK TRENDS
Who’s Taylor Swift: This sound is perfect to promote your brand or a particular product. Use text on-screen and lip-sync to the first part of the audio, and then in the following clips show all the reasons why your brand or product is so great!
Estoy loco: Use this comedic sound to highlight something that makes you feel ‘crazy’ in either a positive or negative way. For example, ‘pov: when your work bestie forgets to tell you they aren’t in the office today’.
Little Mermaid filter: This funny trend combines the water effect with the audio from the new Little Mermaid movie which was released last week. There are countless ways to test this one out, but using it to suggest you’re hiding away from something/someone is super easy. For example, ‘when your manager is looking for you but you’ve been fully immersed in your book’.
BRAND OF THE WEEK
The Washington Post is a perfect example for other news publishers on how to nail TikTok and tap into a younger audience. They cover a variety of news stories in sketch format, with their team adopting different characters to bring the videos to life, along with various in-app features such as trending sounds where appropriate. Their content is both informative and entertaining, but they also know where to draw the line which is key!
WE ARE NONSENSICAL
We help brands get impact on TikTok. Learn more about us here.
