TikTok continues to grow in popularity in 2023. It is the #1 downloaded app in more than 40 countries, available in 150+ markets and 35+ languages.
These statistics, combined with the fact that fewer students are attending open days owing to the cost of living crisis, make TikTok a logical option when creating a strategy for student recruitment. (source: UCAS)
With entertainment being the most popular category on the platform, universities will often need to step outside their comfort zone to make their content native and visible to their target audience.
This 2023 report will show how universities are proving it is possible to combine entertainment with #edutok. There are many already winning on the platform but there is still lots of opportunity to ‘make every second count’.
TikTok can serve as an excellent recruitment tool and lift the veil and help their future students envision what life might be like attending each school.
We’ve evaluated the top UK universities with 1K followers+, starting with their current following and engagement rate.
We then factored in other criteria, including the overall quality of content, (value-added and variety), how frequently they post, as well as how well they’ve interpreted the TikTok native style.
Nonsensical are a TikTok agency based in the UK who publish regular TikTok insight reports. For the 2022 University TikTok edition see here.
