As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates that you might have missed in the month of January:
📈 TikTok enhances insights with search analytics and keyword ranking data.
You can now see traffic driven to your content via search, allowing for more optimised content and improved TikTok SEO strategies.
⏰ TikTok is testing 30 minute videos.
TikTok is entering its next phase, with certain users now gaining access to the option of uploading videos as long as 30 minutes within the app.
🎶 TikTok is testing “AI song”: a new generative AI feature.
This creates a song for you based on text prompts to complement your clips.
🖼️ TikTok introduces a new ‘Cutout’ option for altering the background in your video clips.
A convenient new video editing feature that simplifies the process of replacing the background of your video with an alternative scene.
🔎 TikTok introduces a new search feature.
You can now add categories within search to help you find that perfect video even quicker.
💘 TikTok published their Valentine’s Day marketing guide.
This new guide will assist marketers in leveraging the occasion and crafting more impactful campaigns that align with key trends among TikTok users.
⌨️ TikTok introduces enhanced text size options for improved accessibility.
This enables users to customise the text size displayed in the app for improved readability of system text.
🔍 TikTok introduced new limitations on hashtag searches within the Creative Center.
This is a result of the concerns that the data was being used to bring attention to possible platform censorship.
📢 TikTok published a guide on how to optimise your ad bidding strategy.
The 13-page guide comprises useful insights on bidding options and strategic approaches, featuring a variety of case study examples and more.
🎤 TikTok announced its 2024 Super Bowl tailgate event.
Headlining Gwen Stefani, who will take the spotlight as the star of the TikTok show.
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