As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates in July that you might have missed:
🖼️ TikTok adds custom thumbnail feature for videos.
Exciting news for TikTok brands and creators: TikTok now allows the upload of custom thumbnail images for your clips.
⬇️ TikTok adds “post to save without watermark option” on videos.
TikTok has added another element to the option that allows creators to download their videos without the TikTok watermark, making it simpler to repurpose short-form video clips for use in other apps.
💬 TikTok introduced a new AI Chat Bot “Genie”.
Genie is TikTok’s upcoming AI chatbot, designed to facilitate real-time interactions between users and AI.
The platform has filed for a trademark in the U.S., indicating its imminent launch.
💸 TikTok has introduced new “£1 Million Club” initiative,
which offers special incentives and support offerings designed to enable UK retailers to reach and engage with potential customers more effectively through the app’s shopping functionalities.
🤝 TikTok announces partnership with Eventbrite.
TikTok has partnered with Eventbrite to enable creators and fans to promote event links directly in their videos.
🎵 TikTok has partnered with DistroKid to make it easier for artists to build their presence on the app.
DistroKid members can now create official TikTok Artist Accounts directly from their dashboard.
This integration offers features like a Music Tab, New Releases, and Fan Spotlight, enhancing artists’ connections with TikTok’s global music community and further embedding TikTok in the music industry.
🥇 TikTok launched a new promotional campaign with the UK Olympic squads.
TikTok has launched a new promotional campaign in partnership with the UK Olympic team.
This campaign highlights how the app supports athletes and creators, showcasing its connection to the Olympic event.
🛍️ TikTok is set to launch its in-app shopping tools in Spain and Ireland,
as it continues to advance its in-stream shopping initiative, aiming to boost revenue from the app.
💲Big brands are reducing their TikTok ad spending due to the potential U.S. ban.
Overall TikTok ad spend declined in April and May.
Four of TikTok’s largest advertisers have significantly cut their ad investments on the platform recently.
🌎 TikTok celebrates #SouthAsian artists for South Asian Heritage Month.
Highlighting the platform’s diverse communities that contribute to its global success.
From exploring cultural histories to discovering new culinary and musical favourites, TikTok serves as a vibrant hub for cultural exchange and appreciation.
Our 10 TikTok Updates in July round up! Stay tuned for next month!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
