March’s TikTok Updates
As a TikTok marketing agency, we keep tracking of all the important updates on TikTok and find out what’s worth testing. It’s super important to use TikTok’s new tools as they’re released, especially because TikTok pushes content that uses their new features.
Here are TikTok’s new features and news from March:
TikTok Launches Ad Library
You can view the top-performing ad campaigns across TikTok to inspire yours, from industry to region, the advanced search means you can figure out exactly what you should add to your ad campaigns!
TikTok Tests Search Ads
This is a new way for marketers to target users on TikTok, as they can now have their ads and sponsored videos appear to users when they’re searching for specific terms.
Find Out Your Watch History
Although still in testing, it was leaked that TikTok is working on users being able to view their watch history for up to 7 days.
See Recipe Feature
TikTok’s ‘see recipe’ feature is a little button on meal videos from food creators and restaurants that leads you to the website Instacart, with the recipe and exact ingredients ready to add to your cart.
TikTok Roll Out Stories
TikTok Stories launches to all users! Stories is now integrated into the For You Page and appear just like regular feed videos, but they’re only visible for 24 hours like other platforms!
Enhance Videos With Stickers
TikTok adds a Stickers tab to enhance your videos! From purely decorative gifs and images to interactive polls and hashtags, this tab can take your videos to the next level!
TikTok Closes Deal Oracle
TikTok closes a new deal with Oracle to store US data away from China-based groups in an attempt to instil more confidence in TikTok for US users & regulators.
TikTok Launch SoundOn
TikTok launches its new music distribution system and marketing platform, where artists upload their music onto TikTok and massive global platforms like Spotify.
If you’re looking for some TikTok help, we can give your account a free TikTok audit.
