As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates in June that you might have missed:
📸 TikTok is testing a new app called Whee to expand engagement and tap into broader usage trends.
Whee features an Instagram-like feed of images intended to be shared exclusively with friends.
👫 TikTok is advancing digital marketing with its new “Symphony” management platform.
Which will feature an option for brands to use virtual influencers to promote their products within the app.
☀️ TikTok revealed insights on upcoming shopping trends.
Summer is here and now is the perfect time to plan your strategy.
TikTok has released a new 12-page guide filled with trend notes, tips, and insights to help you navigate and optimise your holiday marketing efforts.
📜 TikTok officially files its opening brief with the Federal Court,
Challenging the U.S. government’s “Foreign Adversary Controlled Applications Act,” which mandates TikTok be sold to U.S. ownership or face a ban in America.
🎶 TikTok has enhanced its integration with Adobe Express by adding over a million copyright-free songs and sounds from TikTok’s Commercial Music Library.
This update simplifies creating TikTok campaigns, giving Adobe Express users access to all of TikTok’s creation and analytics tools within the app.
🎤 TikTok enhances Taylor Swift in-app experience to celebrate The Eras Tour 2024 dates.
#TSTheErasTour, is the first interactive in-app artist experience and longest-running for an artist on TikTok to date.
This offers Swifties new ways to connect with fellow fans and participate in challenges to unlock exciting interactive features.
🛍️ TikTok introduced image search for finding similar products in TikTok Shop.
TikTok has broadened its trial of an image search feature, allowing users to search product listings within the app by using a visual reference.
🎨 TikTok provides insights on essential brand marketing strategies.
The latest guide explores how brands can leverage creative elements to enhance their reach and impact.
🎵TikTok UK & Ireland revealed their predictions for #SongOfTheSummer for the first time,
Offering a preview of the tracks expected to dominate festivals, clubs, and house parties across the UK this summer.
🏳️🌈 TikTok announced Pride Month 2024 programming.
TikTok is celebrating by featuring 15 “Visionary Voices” from the LGBTQIA+ community, highlighting LGBTQIA+ owned businesses, musicians, and other creators in the app.
These creators are recognised for their inspiration, education, and impact on the platform.
Our 10 TikTok Updates in June round up! Stay tuned for next month!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
