As a TikTok agency, we have seen how Employee-Generated Content (EGC) is becoming a vital tool for brands on TikTok.
This blog explores the benefits of EGC and how brands can leverage it for greater authenticity and engagement.
What is Employee-Generated Content (EGC)?
EGC refers to content created by a brand’s employees, offering a behind-the-scenes look at the workplace.
This type of content is often more relatable and authentic, resonating well with audiences.
Advantages of EGC on TikTok
Authenticity and Credibility: EGC is seen as more genuine, helping to build trust with consumers.
- Improved Brand Visibility: EGC humanises the brand, making it more memorable and approachable.
- Enhanced Engagement: The authentic nature of EGC encourages higher interaction rates, boosting overall engagement.
- Relatability: Employees sharing their experiences make the brand more approachable and relatable.
- Cost-Effective Content Creation: Leveraging employees for content reduces production costs while tapping into their creativity.
Best Practices for Using EGC on TikTok
Encourage Participation
Motivate employees to create content by providing themes and guidelines while allowing creative freedom.
Showcase Behind-the-Scenes Content
Encourage employees to share glimpses of their daily work life and team activities.
Create a Unique Hashtag
Develop a branded hashtag to organise and track EGC.
Highlight Employee Stories
Share personal stories and achievements to humanise the brand.
Leverage TikTok Features
Use TikTok’s Duets, Stitches, and Challenges to enhance engagement.
Examples of Successful EGC Campaigns
SHEERLUXE
SheerLuxe’s TikTok feed is filled with content created by their team, including outfit checks, career advice, and behind-the-scenes looks.
Conserving Beauty
The skincare brand Conserving Beauty features “day in the life” videos with a member of their marketing team.
This relatable content has significantly boosted their engagement and brand loyalty.
This approach has helped them build a loyal and engaged following.
Employee-Generated Content on TikTok provides brands with an opportunity to connect authentically with their audience.
By implementing EGC, brands can enhance trust, engagement, and visibility, ultimately driving brand loyalty.
Embracing EGC not only showcases products but also highlights the people behind the brand, creating a powerful connection in today’s competitive landscape.
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
