As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates in October that you might have missed:
🤓 TikTok introduces Smart+ Campaigns
a cutting-edge AI-powered solution designed to help businesses run campaigns more efficiently and maximise returns.
📚 TikTok has updated its TikTok Academy platform,
adding new and refreshed courses to enhance users’ understanding of marketing options within the app—perfect for those looking to elevate their TikTok strategy.
🧪 TikTok welcomes its STEM feed to all users,
broadening its focus on science education by making its STEM feed available to the U.S., U.K., and Ireland.
🎵 TikTok launches Electronic Music Hub,
strengthening its ties with the music industry, specifically dedicated to electronic music within the app.
🧠 For #WorldMentalHealthDay TikTok partners with Headspace
on a new initiative to provide creators with essential mental health resources.
Through this collaboration, up to 20,000 creators worldwide will receive six months of free access to the Headspace app.
🛍️ TikTok launches new in-stream shopping push.
TikTok shopping continues to grow, with millions of items sold from nearly half a million merchants over the past year.
To drive more holiday sales, TikTok has launched a “Fall Deals For You” promotion, encouraging increased in-app purchases.
💄 TikTok has partnered with the British Beauty Council to enhance in-stream shopping
for U.K. beauty brands. Through this collaboration, TikTok will offer growth advice, helping beauty businesses capitalise on emerging opportunities within the app.
📈 TikTok introduces enhanced tracking for in-store sales.
TikTok has teamed up with InMarket to launch a new tool that helps businesses track how their TikTok ads influence in-store visits.
🏎️ Auto brands are gaining momentum on TikTok,
which is quickly becoming a dynamic hub for car enthusiasts.
With 89% of TikTok users showing interest in cars and #Car video views up 25% year-on-year (April 2024 vs. April 2023), the platform is transforming into a popular digital showroom for the automotive industry.
⚽️ TikTok teams up with MLS for exclusive live stream event.
TikTok is expanding its presence in sports through an exclusive live-stream event for Inter Miami’s upcoming MLS finals match, taking a unique approach that mirrors Twitter’s integration of live sports coverage.
Our 10 TikTok Updates in October round up! Stay tuned for next month!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
