As a TikTok agency, we know the importance of Black Friday for ecommerce brands, particularly on TikTok Shop.
Black Friday is one of the biggest shopping events of the year, with 65% of customers intending to shop online during this period.
In 2022, UK consumers spent a record £9.42 billion across the Black Friday weekend, where 61% of this was spent online.
In this blog we will outline all you need to know about the Black Friday event on TikTok Shop and how to have a successful sale period!
What Is TikTok Shop?
TikTok Shop is TikTok’s in-app shopping platform which integrates e-commerce with short video content within TikTok.
It is a powerful tool to be leveraged by brands like Made By Mitchell, who have seen $2 million in sales on TikTok Shop, in just one week!
According to TikTok, there were 79.5M impressions around Black Friday in 2021, with over half of TikTok users actively looking for Black Friday deals.
Reasons why brands should be on TikTok Shop as soon as possible:
- Affiliate collaboration: 3rd party reviews will heavily influence a brand’s success on TikTok, so working with affiliates to advocate for a brand is a huge opportunity to increase the chatter around brands on the platform.
- Viral reach: When done correctly, being active on TikTok Shop can enable brands to reach a huge audience and increase sales.
- Interactive shopping: TikTok Shop offers an immersive and streamlined shopping experience. Users can explore products, read reviews, and make purchases without leaving the app.
- TikTok Shop incentives: TikTok offers many incentives to encourage brands and affiliates to use TikTok Shop.
- Commerce platform partners: It’s easier than ever to get set up. TikTok have partnered with e-commerce platforms to build integrations that make it easier to connect your site to TikTok Shop.
What Is The TikTok Shop Black Friday Event?
Still not convinced?
TikTok is putting on a Black Friday event that incentivises brands to place their products on TikTok Shop UK over the Black Friday period.
You will have the chance to collaborate with TikTok’s network of key creators through the TikTok Creator Marketplace, grow your community, as well as get the chance to earn cash rewards and subsidies.
When Does It Begin?
According to TikTok Shop UK, the Black Friday campaign begins with its ‘pre-heat’ between the 13th-19th November and the official campaign kicks off between the 20th-27th November.
Deals for Cyber Monday will run from November 28th-November 30th.
How To Get Involved
TikTok offers a range of activities to get involved with during the official Black Friday campaign.
If you are UK seller, here are ways that you can get involved and have a successful Black Friday, according to TikTok UK:
- Hashtag Challenge (HTC) – Sign up here, to participate in TikTok’s hashtag challenge, where the top ranked participants will receive awards and the opportunity to unlock incentives. Share shoppable videos with your audience to recommend your key products on Black Friday, with the hashtags #BlackFridaySale #BlackFriday and #TikTokMadeMeBuyIt during the ‘pre-heat’ and official campaign.
- Key Live Sessions (KLS) – The headline events of TikTok sales where TikTok Shop UK provides the most support and exposure. Host an ecommerce LIVE (2 hours+) during the campaign period to receive better voucher support and potential of more exposure. Top KLS performers’ promotions will potentially be showcased on TikTok Shop social.
- Livestream Championships – This is a livestream competition where livestreams will be ranked by GMV generated and accumulated during the campaign period where top rank participants will receive awards.
- Generate Content and Sales – Seize the opportunity to post more ecommerce Short Videos and host LIVEs to increase the chance of generating sales.
- Gain Exposure and Be In The Spotlight – There is the opportunity to be featured on TikTok’s top seller / creator ranking on campaign landing pages.
- TikTok Shop UK Provides Vouchers – TikTok Shop Vouchers will have an even higher discount rate compared to their daily incentives. TikTok’s higher discount vouchers for new users may help grow your shop and following.
- ShopTab Resource – Black Friday products are eligible to be included in the campaign’s ‘deals’ channel with the potential of being featured on the homepage of the ShopTab. They are also eligible for receiving subsidies in the ShopTab e.g. up to 80% off for new buyers or up to 20% off for repeat buyers.
You can download TikTok’s official step-by-step Black Friday playbook here!
If you’re considering TikTok Shop for your business, check out TikTok Shop Academy for loads of free resources on how to get started and more!
For extra TikTok training check out our website!
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