TikTok has become one of the world’s most renowned apps. Surpassing Facebook with over 3 billion users downloading TikTok, it is no wonder why many businesses and content creators decide to make TikTok their preferred platform. Candy Works is a great example of becoming a successful sensation through TikTok. However, they didn’t get here with luck!
Everyone loves candy! From kids to adults! Who doesn’t enjoy the sweet taste of rainbow belts? Or the mouth-watering cola bottles. Or even a few cheeky bon bons! Whatever it may be, Candy Works has it all! They specialise in unique custom pick ‘n’ mix sweets with a range of confectionery to choose from and deliver all over the UK.
With something as simple as sweets, it can be a very difficult and competitive market to combat in. However, Candy Works seems to have become a huge success in this strenuous industry.
With over 1.3M followers on TikTok, it is evident that Candy Works gained popularity through their content. From sweet mixing and tasting to order packing videos, Candy Work’s has done a phenomenal job to engage with their audience. Along with the use of the latest trends and challenges popping off on TikTok, they have amassed 41.3M total views on their account with their most viral video reaching over 9.2M views.
What makes Candy Works really stand out is their engagement with their followers. With consistent content of replying to comments on their videos, they have built a personalised bond with their audience in which they satisfy their needs and wants. This is effective as it gives them a great idea on what content their viewers would like to see.
Regardless of how great they have marketed their business, it is clear that Candy Works is a genuine company with positive values and principles. With 10% of all purchases being donated to the Great Ormond Street Hospital, it is clear that Candy Work’s sets out to achieve more than just selling candy!
