As a TikTok agency, we know that when creating TikTok ads, searching for the best optimisation and features are key to success.
Whether you’re adept at leveraging TikTok Promote for boosting views on your business content or have some experience running campaigns via TikTok Ads Manager, this integration merges the strengths of both platforms, offering a seamless experience.
Combining Promote and TikTok Ads Manager integrates their best features for enhanced business content visibility and campaign management.
What is Promote?
Promote, tailored for small businesses, offers a convenient and mobile-friendly ad solution.
It simplifies boosting videos, carousel posts, and LIVE streams directly on the TikTok app.
You can grow followers, increase traffic, explore new audiences, enhance organic post creativity, and drive sales on your business website or TikTok Shop.
Key benefits of Promote
Generate leads for your business with “More Messages” on Promote, directing potential customers straight to your TikTok messages.
- Unlock lower-funnel objectives like website conversions.
- Explore exclusive objectives such as driving traffic to LIVEs and engagement opportunities.
- Enjoy mobile-friendly on-the-go ad boosting.
- Access tailored resources in the Success Center for enhanced support.
- Seamlessly create ads across mobile and desktop platforms.
Key benefits of Promote and TikTok Ads Manager Integration
Gain valuable insights and optimise performance with the Pixel.
Start your setup on mobile and complete it via TTAM to utilise pixel tracking seamlessly with TikTok web ads objective on Promote.
Effortless Integration
Merge your Promote and TikTok Ads Manager accounts quickly, unlocking a unified advertising experience.
Cross-Platform Creativity
Utilise existing Promote creatives directly within TikTok Ads Manager, streamlining ad creation.
Centralised Management
Manage campaigns, monitor performance, and access reports within a single platform conveniently.
Shared Fund Pool
Simplify fund management with a shared pool between Promote and TikTok Ads Manager, facilitating easy top-ups and allocation for future campaigns.
How to integrate Promote with your TikTok Ads Manager account
Start Integration
Look for a pop-up notification on your Promote page or find the integration option on the Order details page of any Promote campaign to link with TikTok Ads Manager.
Authorise TikTok for Business
If you don’t have a TikTok Ads Manager account, create one with your business details and billing info.
For existing accounts, select the one to integrate with Promote; it will sync your company and billing details automatically.
Integration Confirmation
Receive a confirmation via inbox message and pop-up box once your Promote integration with TikTok Ads Manager is approved.
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
