As a TikTok Agency, we know that TikTok’s introduction of new features can help brands grow on the platform.
Imagine scrolling through your TikTok feed and encountering a charming AI bot showcasing the latest products from your favourite brands.
This futuristic scenario may soon become a reality, as TikTok is considers the possibility of enabling brands to create AI influencers to pitch their products.
It’s said to be developing a feature that would allow brands to utilise virtual influencers.
These digital personalities could then promote and sell products through videos and live streams within the app.
As reported by The Information:
“The feature, which is still under development, would generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to perform in the video, according to an advertiser who has seen plans for the tool.“
“TikTok Shop merchants could also use the AI influencer tool to promote their goods, said two other people told about the idea by TikTok staff.”
AI hosts, have become hugely popular in the Chinese market, with these simulated characters able to stream 24/7, sometimes selling thousands of dollars worth of goods every day.
What are the benefits for brands selling on TikTok?
24/7 availability
AI influencers offer round-the-clock availability, ensuring brands maintain a consistent presence on TikTok.
This constant accessibility allows them to engage with their audience at any time, maximising opportunities for promotion and customer assistance.
Data-driven insights
AI influencers can gather and analyse user data, offering brands valuable insights into consumer behaviour.
With this information, brands can refine strategies, improve product offerings, and customise content to better connect with their target audience.
Moreover, AI bots can be seamlessly integrated with e-commerce platforms, enabling users to make purchases directly on TikTok.
Could virtual influencers be the catalyst for elevating TikTok’s commerce streams to new heights?
It will be intriguing to see TikTok’s progression into the next phase of the project and evaluate the effectiveness of its AI bots in driving product sales.
If you’re considering TikTok for your business, get your free TikTok audit.
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