We’re a TikTok agency and we are your go-to source for TikTok news, trends and tips!
THIS WEEK’S NEWS
Lemon8 dominates: ByteDance’s newest app is gaining traction in the US amidst security concerns about TikTok.
In-stream Shopping: TikTok is launching a new push for this feature in the US.
White House 🫱🏽🫲🏼 TikTok: White House recruits TikTok influencers to reach young voters.
£12.7m fine: TikTok has been fined based on findings from an ICO investigation which reports the mis-use of children’s data.
Government Bans: New Zealand and Australia have joined the list of countries to ban TikTok from official devices.
NONSENSICAL’S TOP TIP
🌟 Negative Hooks 🌟
People love controversy and using a seemingly negative line as the hook to your video could help keep your audience stick around to watch the entire thing. Some example negative hooks below:
💡 “Don’t you just hate it when…”
💡 “This is the number one mistake I see people make when it comes to…”
TIKTOK TRENDS
Once there was a way: Showcase your product as the hero in a relatable situation
Why is everyone acting weird towards me: when your coworker comes back from holiday with a sunburn instead of a tan
Rachel Green: When you’re late to the company social and end up having to make awkward conversation with your boss on the walk over
TIKTOK BRAND OF THE WEEK
Bose are doing a great job of creating really humorous and relatable content despite being a product-led business. They cleverly relate every video back to a product without pushing any sales messaging; at least not seriously. They play with satire and comedy and so many brands could take notes from their approach.
WE ARE NONSENSICAL
We help brands get impact on TikTok. Learn more about us here.
