Halloween is right around the corner and with TikTok embracing the spooky vibes, now is the perfect opportunity for brands to hop on some of the Halloween trends TikTok has seen this month.
Seasonal trends are a great opportunity for brands to be topical and engage on the platform. Here are some examples of how you can get involved.
Showcase Spooky Makeup Looks
If you’re a makeup brand, share some of your scariest makeup looks. The creepier the better.
Remember to be TikTok native by adding relevant music, transitions and maybe even lip syncing!
Halloween Fit Check
Give the hashtag #ootd a Halloween makeover with the best costumes you can dream up.
For clothing brands, this is the perfect opportunity to showcase how customers can creatively use your clothes to create the perfect costume.
Remember to keep it TikTok native by using creative transitions and sound to showcase your Halloween outfits.
Michael Myers Trend
Can you imagine getting chased by Michael Myers? Well, there’s a trend for that.
TikToks don’t always have to showcase your brand front and centre. Get your team involved and show your audience how much fun you have behind the scenes.
The rules to this trend are simple. Quickly escape, unlock and enter your house/vehicle before ‘Michael Myers’ manages to reach you.
Halloween Food Ideas
Food lovers and food brands can get creative and add a spooky twist to some of your most popular recipes.
For example, turning your deviled eggs into creepy eyes or hot dogs into fingers.
Use this time of year to teach your audience how to trick and treat their dinner guests.
Ghost Photoshoot Trend
In this Halloween trend, you and your team will simply dress up as ghosts, but with a unusual comedic twist.
The creativity and humour for this trend is endless. Level up your ghostly look with sunglasses or with an unexpected backdrop. Or create some adorable content by dressing your pets up as ghosts in the office.
Whatever it may be, this trend will make you laugh.
Just like every other themed event, the spooky vibes of Halloween will come to an end. If you want to learn how to create better content then have a look at our TikTok training for companies.
