How brands can grow on TikTok Shop
Watch our one-hour long masterclass with Nonsensical’s CEO Oli Hills and Head of Growth, Melina Lee, as they breakdown as they break down what it actually takes for brands to succeed on TikTok Shop.
In 2026, TikTok Shop has become one of the most powerful ecommerce channels for brands. While some brands are scaling rapidly on the platform, others are struggling to convert views into purchases.
The difference often comes down to strategy – understanding the key drivers for sales, how to work with creators effectively, and how to build a repeatable system that turns discovery into demand.
Here are our key takeaways:
Win the scroll stop
First and foremost, you need to design something that is going to stop the audience in their scroll. Your product needs to standout.
You can achieve this through:
- Visual hooks – If it does not film well or create a reaction, it’s harder for it to do well on TikTok.
- Encourage impulse – The gap between seeing and buying must feel small. Price, quantity, scarcity.
- Create a story – If a creator cannot build a video around it, the product is not ready.
Create a TikTok exclusive offer
Design a bundle, a discount, and offering something exclusive you can’t get on any other platform, something exciting that makes the affiliate want to post about it and also encourage the customer to make a purchasing decision there and then.
Scale and nurture affiliates
Affiliates are absolutely fundamental for scaling creative.
Go absolutely all in on getting a high volume of creators, really working the samples and building that community.
This is your quickest way of getting a ton of creative on the platform.
Nurture the ones worth keeping:
- Level 1 – Open plan | Entry level commission
- Level 2 – Top 100 | break £1,000 GMV – Higher commission · New product drops · Webinars
- Level 3 – Elite | £10k GMV or top 20 – Highest commission · PR events · Gifting
- Top – 1 per quarter – Cash bonus · Trips · Highest rewards
Make your LIVEs worth showing up to
Every live should be:
- Exclusive enough – to justify tuning in
- Compelling enough – to shop right now
- Engaging enough -to keep them watching
Lives are built around Live-first opportunities: exclusive TTS products, limited-time offers, and clearly pinned hero products that give viewers a reason to buy in the moment.
You cannot run exclusives on every single Live (due to stock, promo calendars, and margin guardrails) but you should bake this into the strategy.
Optimise SEO for discovery with what’s trending
Take what’s trending that’s relevant to you and weave it into your SEO, and that’s how you can start to optimise your shop for discovery.
Prioritise AOV
Bundles are the most effective way to lift AOV. More value per transaction means faster GMV growth.
What brands need to consider
How quickly can you initiate product development? (Imagine a Wonderskin dubai chocolate lipstain)
The brands that are winning are brave and go all in!
Looking for more webinars on the best TikTok insight?
- Is EGC The Future of Brand Content on Social Media?
- The Role of Trends in Your TikTok Strategy
- How to do TikTok SEO in 2026
- The Future of TikTok: Is TV The Next Era?
- How To Grow and Keep Growing Your TikTok Community
- How To Drive Sales During Peak Season on TikTok
- How To Be Reactive on TikTok
- How Fashion Brands Win on TikTok Shop
- How To Build A Brand Organically on TikTok
- How To Build An Effective Organic TikTok Strategy
- How To Do TikTok SEO In 2025
- How To Win On TikTok In 2025
- How To Win On TikTok Shop: Best Practices
- How To Create TikTok Ads That Convert
- Mastering TikTok Influencer Partnerships with Semrush
- How To Build Scalable Content Ideas
- How To Find The Right Tok on TikTok
About Nonsensical.
We’re a TikTok agency based in the UK who work across strategy, organic, influencer, paid and TikTok Shop.
You can find more TikTok insight from us in our Substack – The TikTok Sauce.
