The TikTok Shop Affiliate Agency
We find, brief and manage the affiliates who sell your products on TikTok Shop.
Let's talkTrusted by brands
on social media
Why us as your TikTok Shop affiliate agency
We run affiliate programmes for brands as an official TikTok Shop partner, with a talent team that speaks to creators every day.
We manage thousands of affiliates: across all sorts of platforms for every client, with regular webinars and in-person events for top sellers.
We use data to pick creators: we track every affiliate selling in your category, grouped by TikTok's official levels, to select top performers.
We have direct access to TikTok: our partner status gives us TikTok account managers and early access to new Shop features.
We make the content work harder: through affiliate Lives, and Spark Ads and GMV Max campaigns on the videos already selling, with £15M in Shop revenue generated so far.
Affiliate intelligence dashboards for your category
Before we contact anyone, we build a dashboard of every affiliate selling in your category, so we know who to go after and who to leave.
The same dashboard tracks your programme once it is running, alongside the monthly report.
Let's talkWhy you need a TikTok Shop affiliate agency
You are launching a TikTok Shop
You have products and a Shop, or are about to, and need affiliates posting from the first week.
Your affiliate sales have stalled
You have affiliates signed up but few of them post, and fewer sell. You need better creators and closer management.
Samples go out, content does not come back
You are sending products with no control over who gets them or what they post.
Nobody owns the relationships
Your top sellers get no more attention than anyone else, so they drift to other brands.
How our TikTok Shop affiliate agency recruits creators
We build your affiliate network in stages, so you get volume early and a reliable group of proven sellers over time.
Open plan outreach
We contact hundreds of affiliates every week and invite those with a good sales record to join your open plan. Anyone who is not right for your brand is filtered out.
Target plan
We handpick a shortlist of the strongest creators in your category, send them samples and briefs, and track which of them sell.
Elite squad
Your best sellers become a core group who promote your brand consistently, supported by a rewards programme. Once sales are steady, the open plan runs alongside them.
Our other TikTok Shop services
Affiliates work best when the rest of your Shop is set up properly. We can run any of these alongside your affiliate programme.
Shop strategy and setup
Launching or optimising your TikTok Shop, from product listings and pricing to platform best practice.
Live shopping
We script, staff and run Lives that sell in real time, from launch events to a regular schedule.
Shop content
Product videos made in-house and native to TikTok, built to convert in the app.
Shop ads and GMV Max
Spark Ads on affiliate content and GMV Max campaigns that scale what is already selling.
Full Shop management
Day to day management: content, creator comms, listings, performance tracking and growth.
Launching in the US and EU
TikTok Shop launches in new markets, with TikTok contacts in each.
How we manage thousands of affiliates
Recruiting affiliates is the start. Keeping them posting is the work. We run affiliate communities for our clients, with a dedicated talent team in contact with creators every day.
A Lark workspace for every affiliate
All of your affiliates in one place for briefs, product updates, sample requests and questions, answered by our team.
Regular webinars
We run webinars for your affiliates on the products, what is selling and how to make content that converts.
In-person events
Meet-ups, shoot days and launch events that bring your top affiliates together with your brand.
A rewards programme
Higher commissions, early product access and bonuses for the affiliates who sell most.
Keeping affiliate content accurate and on brand
Affiliates post in their own voice, which is why their content sells. It still has to describe your product correctly and follow advertising rules.
We give every affiliate a short brief covering what the product does, claims they can and cannot make, and how to disclose the partnership. We review content as it goes live and flag anything that needs changing.
The best affiliate videos are then reused: boosted with Spark Ads, and shared on your own channels with the creator's permission.
Product brief
What it is, who it is for, how to use it, what makes it different.
Claims and compliance
Approved claims, anything that must not be said, and partnership disclosure.
Content review
Live content checked, issues raised with the creator, and the best videos flagged for paid.
How we start your affiliate programme
Review your Shop
We look at your products, category, margins and any affiliate activity so far.
Agree the plan
Commission rates, sample budget, targets and how we report.
Start outreach
Open plan outreach begins, with samples and briefs going out as creators sign up.
Build your core group
As results come in we identify your best sellers and move them onto the rewards programme.
“Nonsensical have been the perfect partner to help us launch and scale on TikTok Shop. They are experts on the platform and really understand how to grow brands on TikTok.”
Talk to us about your affiliate programme
Tell us about your products and your TikTok Shop and we will explain how we would run your affiliate programme.
Let's talkTikTok Shop affiliate agency FAQs
An agency that recruits and manages the creators who sell your products on TikTok Shop for commission. We handle outreach, samples, briefing, managing your top sellers and reporting.
They earn commission on the sales their content generates, set through your Shop's open and target plans. We agree the rates with you around your margins.
It depends on your category, price point and stock. We contact hundreds of creators a week to build volume, then narrow down to a shortlist and a core group who do most of the selling.
Usually, yes. Creators need the product to make content. We approve sample requests within the budget you set and track who posts after receiving one.
Every affiliate gets a brief covering the product, approved claims and partnership disclosure. We review content as it goes live and raise anything that needs changing.
Through a Lark workspace where affiliates get briefs, product updates and answers from our team, plus regular webinars and in-person events for your top sellers.
Yes. We organise and support affiliate Lives on creators' own channels.
Yes. Our paid team puts Spark Ads and GMV Max budget behind affiliate videos that are already selling, with the creator's permission.
It depends on the size of the programme and whether we are also managing your Shop. Tell us about your products and we will talk through the options.
Yes. If you do not have one, we set it up as part of our TikTok Shop services first.