Watch our hour-long Master Class with our CCO, Sam Gillies, on how brands can approach building a TikTok ads campaign that actually converts.
At Nonsensical, we get brands impact on TIkTok. We’ve run countless ad campaigns that drive ROI for ecommerce, tech, beauty brands and more!
Watch the replay and check out our summary below.
If the ad doesn’t look, feel, and sound like a TikTok, it won’t perform well. This is not the platform to repurpose ad content from other media. TikTok requires a bespoke approach to creativity. Sounds daunting, but TikToks are typically less polished than you think! Once you nail the style, you’re one step closer to driving conversions.
Use the creators and hooks of the video to instantly resonate with your target audience. Is your audience largely female? Then use a female creator. Does your product address a common problem? Then use that problem as your opening line.
You want the first 2-3 seconds to convince your target audience to watch the rest of the ad because your brand will be the answer to their pain point or meet a certain need or want.
Consider all that will be caught on camera when filming an ad. As a beauty brand, film a GRWM style as the creator talks through the products in their own home. This style will instantly be more relatable to the target audience because the casual nature makes the end result of looking flawless feel more attainable.
There is no magic video length that will make your TikTok ads successful. Instead, ask yourself: does this video need to be this long? You can typically tell the audience all they need to know about a product or service in up to 20 seconds.
If your video is longer than that, then consider why and if the additional information is necessary. Keep it clear and avoid too much fluff, information overload could lose your viewer and ultimately a sale.
Before starting any activity on TikTok, ask yourself, “What results do you need to see in order to continue?” Once you understand this, your approach to the ad will become clearer. If the objective is to drive app downloads, make sure that your CTA clearly requests that the audience “download the app.” Don’t leave any room for guessing.
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment, give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
Watch this space for more webinars about TikTok success!
