As a TikTok agency, we know that TikTok is always evolving: constantly introducing new features, app updates, events and more.
It’s hard to stay up to date with all the news but we have put together 10 TikTok updates in August that you might have missed:
🤝 TikTok partnered with Amazon to enable in-app purchases,
allowing users to buy directly from TikTok without leaving the app.
Amazon’s new partnership with TikTok will enable closer integration between the two apps.
📚 TikTok released its 2024 Holiday Marketing Guide,
a 16-page, infographic-style resource packed with stats and insights to help plan your holiday campaigns.
🔦 Introducing TikTok Spotlight
—a new promotional tool that fosters community on the platform and helps the entertainment industry leverage TikTok for upcoming releases and existing content.
🍾 TikTok has quietly updated its policy to permit alcohol ads in certain countries, with specific restrictions.
In its August update, TikTok emphasised its commitment to user safety, stating that it prioritises protecting user interests when allowing alcohol promotion.
🤖 TikTok now lets users create AI versions of their own voice for voiceovers,
allowing you to narrate your TikTok clips with your personalised digital voice instead of using the standard options in the app.
💬 TikTok introduced group chats and stickers in DMs.
TikTok is adding stickers to DMs, including video stickers made from TikTok clips and user-created sticker sets that can be shared within the app.
🎶 TikTok revealed its Top 10 summer tracks both in the U.S. and globally,
highlighting the platform’s role in music discovery through in-app engagement.
🚴♀️ TikTok partnered with the International Paralympic Committee
to promote exclusive Paralympics content throughout the Games.
💄 UK Makeup brand, P. Louise had a record breaking TikTok Shop livestream.
This garnered over 2 million USD in revenue, 2.9 million page views, over 150 million likes to name a few across her 12 hour livestream.
🎤 Natasha Bedingfield and Cat Burns performed at exclusive Team GB x TikTok House Party Live from Paris 2024.
Our 10 TikTok Updates in August round up! Stay tuned for next month!
Looking for help with TikTok?
If you’re confused about getting started or want some help with what you’re doing on TikTok at the moment we have some resources for you!
Give our TikTok Marketing page a read for some more tips and options to help your brand succeed on TikTok.
We cover TikTok Tips, TikTok Ads, TikTok News and the TikTok Trends you should know about.
There are also a number of FREE resources from TikTok themselves. Check out their TikTok Academy, Creator Marketplace and TikTok Creative Center.
Additionally, if you are struggling to convince key stakeholders to invest in TikTok, show them some of these stats. You can thank us later!
